Digital Marketing Textbook
Quirk, an agency born of digital in 1999, spent many sleepless nights gleaning every bit of knowledge, skill and opinion from the creative minds in its Create, Engage, Optimise and Think departments. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space.
- 20 chapters
- Updated content throughout
- All new case studies
- $1600 of vouchers*
Used by brands, creative agencies and students across the world, Quirk’s digital marketing textbook sets the standard for all things digital.
“Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success.” – Rob Stokes (Founder and Group CEO, Quirk)
In order to reflect this change, Quirk have structured the textbook to mirror their four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
Use the knowledge obtained in the textbook and learn how to put it into practice with our Digital Marketing Course.
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This book provided me with a solid background on all aspects of digital marketing. It allowed me to build and accelerate on my foundation in digital marketing. I still use the book as a handy guide, especially for its glossary of terms.
Digital Marketing Director, Sears Home Services