Our 6-week, fully supported online Web Analytics: Foundations and Application course will provide you with a practical understanding of web analytics and big data. In our increasingly data-driven world, analytics training is important, as marketers need to understand how to extract and use the insight from data to better understand the behaviour of their customers online.
The course covers a range of topics from Google Analytics, understanding user behaviour, traffic sources and conversion paths to reporting on and optimizing your digital assets using big data. Not only will we teach you how to find the data, but also how to extract key insights for your business.
You will learn how to set up, use and understand analytics tools for web and social media via a live Google Analytics profile with real-world data, as well as create actionable and measurable objectives for your business. At the end of the course, you will have the knowledge and confidence to apply your learnings in the real world.