The course includes 6 modules, each with a highly practical assignment, as follows:
Module 1: Introduction to Web Analytics
Module 2: Implementing Analytics Tracking
Module 3: Analysing Visitors and Site Content
Module 4: Analysing Traffic Sources and Campaigns
Module 5: Goals and Conversions
Module 6: Reporting and Optimisation
Why should I take this course?
This course is ideal for current or aspiring marketers, web analysts, strategists, digital marketing managers and more.
We welcome anyone who wants to make web data work for them and their business.
What our students say:
“This course will help me perform better at my job. I’m the Digital Editor of a magazine and being able to gain insight from statistics will help me to make better content decisions, and show me where the gaps are in our content pillars.” – Xanet van Vuuren
“I need to use analytics daily and this course helped me to understand it on a much deeper level.” – Jade Brennan
“Because I work in digital marketing, I find myself constantly reporting on our clients’ brands. This course helped me better understand where those numbers and figures come from and how I can better use them. I especially liked the hands-on part, where we were able to actually analyse and create our own reports, as well as draw conclusions from provided data.” – Teryl Lombard