The Red & Yellow Digital Copywriting course, endorsed by the IAB SA, is a
5-week online course. The course is designed to be your comprehensive guide to crafting perfect online copy for effective marketing and sales.
- Understand the importance of keyword research and SEO
- Know how to optimise existing digital assets for SEO with copy
- Learn how to write copy for email, social, web, mobile & more
- Practice writing attention-grabbing online advertisements
- Learn how to write long and short copy using best practices