This fully supported, 5-week online Digital Copywriting: Foundations and Application course is a comprehensive guide to crafting perfect online copy for effective marketing and sales.
People consume and share information continuously in the digital world, which compels us to write in a way that is more concise and effective. With thousands of messages being delivered to consumers over multiple channels every day, it’s vital that you make your brand stand out to both search engines and time-starved readers.
While images and videos make an impact, great writing is what makes customers love a brand – and eventually make a purchase. The course will teach you the importance of online copy and how it fits into the broader digital brand strategy. You will master the ins and outs of convincing copy, search engine optimisation, writing for email, advertising, and social media, and mobile-optimised text.