Digital Copywriting Course

The Red & Yellow Digital Copywriting course, endorsed by the IAB SA, is a
5-week online course. The course is designed to be your comprehensive guide to crafting perfect online copy for effective marketing and sales.


  • Understand the importance of keyword research and SEO
  • Know how to optimise existing digital assets for SEO with copy
  • Learn how to write copy for email, social, web, mobile & more
  • Practice writing attention-grabbing online advertisements
  • Learn how to write long and short copy using best practices

Course Outline

The course is made up of 5 practical modules:

Module 1: An Introduction to Digital Copywriting
Module 2: Laying the Foundations
Module 3: Writing for Websites and Mobi Sites
Module 4: Email, Advertising, PR and Social Media
Module 5: Enhancing your Digital Copy


Why should I take this course? 

This course is perfect for current or aspiring digital copywriters, PR practitioners, marketing creatives, small business owners, SEO specialists, or anyone else who crafts digital copy.


What our students say

“I learnt so much! it completely changed my way of looking at a website, and confirmed and backed up some practices I had already. I can now speak/comment with more authority on digital copy, webpage content and more.” – Anetha Volschenk

“It’s made huge improvements in how I am already writing digital content. As someone with no formal qualifications in marketing and mostly teaching myself, it has been great to understand fully what I’m supposed to be doing in the world of digital copywriting!” – Holly Robinson

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start DateComing soon
  • Register ByComing soon
  • Course FeeR7,000.00

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