Digital Copywriting Course

This fully supported, 5-week online Digital Copywriting: Foundations and Application course is a comprehensive guide to crafting perfect online copy for effective marketing and sales.

People consume and share information continuously in the digital world,  which compels us to write in a way that is more concise and effective. With thousands of messages being delivered to consumers over multiple channels every day, it’s vital that you make your brand stand out to both search engines and time-starved readers.

While images and videos make an impact, great writing is what makes customers love a brand – and eventually make a purchase. The course will teach you the importance of online copy and how it fits into the broader digital brand strategy. You will master the ins and outs of convincing copy, search engine optimisation, writing for email, advertising, and social media, and mobile-optimised text.


Course Outline

The course is made up of 5 expertly curated modules:

Module 1: An Introduction to Digital Copywriting
Module 2: Laying the Foundations
Module 3: Writing for Websites and Mobi Sites
Module 4: Email, Advertising, PR and Social Media
Module 5: Enhancing your Digital Copy


Why should I take this course? 

This course is perfect for current or aspiring digital copywriters, PR practitioners, marketing creatives, small business owners, SEO specialists, or anyone else who crafts digital copy.


What our students say

“I learnt so much! it completely changed my way of looking at a website, and confirmed and backed up some practices I had already. I can now speak/comment with more authority on digital copy, webpage content and more.” – Anetha Volschenk

“It’s made huge improvements in how I am already writing digital content. As someone with no formal qualifications in marketing and mostly teaching myself, it has been great to understand fully what I’m supposed to be doing in the world of digital copywriting!” – Holly Robinson

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start Date17 Oct 2016
  • Register By14 Oct 2016
  • Course FeeR6,300.00

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