Red & Yellow
Online Short Course
Digital Marketing
Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
Check out your
Course Curriculum
- Understand digital marketing strategies and their importance
- Understand why customers make the choices they do
- Explain the importance of data in a customer-centric organization
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 19 January 2026
- Cost: R16,500 R8,250
What you'll learn
- Learn which digital channels to use, and how best to use them – to raise awareness about your brand, engage with your target audiences, and effectively communicate your unique offering
- Become a fully rounded digital marketer and gain a range of sought-after skills: Social Media Marketing, SEO, Online Advertising, and Digital Marketing Strategy
- Discover hundreds of online best practices, tools, strategies, and creative marketing opportunities
Boost your career
Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.
Think outside the box
This course is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Find gainful employment
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- A hard-copy of our globally read 7th Edition eMarketing textbook ( worth R950 )
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
This course is perfect for:
- Anyone who needs a solid grounding in Digital Marketing.
- Traditional marketers looking to build foundational digital skills
- Professionals looking to pivot into digital marketing
- Digital marketers looking to sharpen their skills with up-to-date knowledge
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential. With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions. Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Jessica van der Westhuyzen
Head of Digital Marketing at 10x Investments
Bookmark award winning digital marketer
IAB and South African Chamber of Commerce collaborator
14 years experience in digital strategy & digital transformation
Su Little
Education Council Lead at IAB SA
Award-winning social media marketer
17 years of both agency and corporate
Regular speaker at social media, digital and integrated marketing conferences around South Africa
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
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