Online learning from an accredited institution
Designing for the Metaverse Course
What does the future look like for designers and creatives? To thrive in the Metaverse, you’ll need the tools to create objects and more for new virtual environments. In this 12-week course, you will learn the skills required to design virtual environments, assets, and avatars, and to create a unique collection of digital artworks that you can trade in the Metaverse.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Future-proof your design skills with this Designing for the Metaverse certificate
The Metaverse is the newest macro-goal for many of the world’s tech giants, and gaining the skills to participate in this new economy starts with our 12-week online short course. You’ll learn about marketing, branding, and creative business leadership in the Metaverse, and complete practical work from creating your own standalone virtual spaces to populating them with 3D assets that you’ll create in Blender. You’ll also learn to create and trade NFT artworks commercially.
What you’ll learn
- Navigate the Metaverse, equipped with knowledge about virtual reality, augmented reality, and mixed reality.
- Design a standalone 3D scene – using Unreal Engine – and populate this scene with a 3D asset designed in Blender.
- Use Blender to design an avatar/character to populate a standalone 3D environment in Unreal Engine.
- Design a unique collection of digital art, using Adobe Illustrator and Photoshop.
- Commercialise your digital artworks as non-fungible tokens (NFTs) in the Metaverse.
This course is perfect for:
- Designers, artists, and other creatives looking to ‘set up shop’ in the Metaverse.
Important prerequisites
- You will need intermediate proficiency in Photoshop and Illustrator. No prior proficiency in Blender and Unreal Engine is required, as the use of these tools will be demonstrated in depth.
- Software requirement: Blender and Unreal Engine accounts (open source software; free of charge).
- Hardware: No specific hardware requirements beyond good quality PC/Mac and mobile device (access to Oculus or VR headset is useful, but not necessary).
Metaverse Learning Pathways
Designing for the Metaverse:
This course will equip you with the skills required to design virtual environments, assets, and avatars, and to create a unique collection of digital artworks you can trade in the Metaverse.
Marketing/branding in the Metaverse:
In this course, you will acquire tools and tactics for making the most of your marketing and branding efforts in the Metaverse. Learn how to use the marketing affordances of this virtual space to your advantage.
Creative Business Leadership for the Metaverse:
This course will equip you with the leadership skills required to strategically and responsibly monetize your space in the Metaverse. Learn to leverage blockchain technology and cryptocurrencies to become a key player in the digital economy.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Enter the Metaverse (1 Week)
- You will be introduced to the Metaverse and why it matters in the creative industries
- You will learn about the evolution of the Metaverse and its origins in the gaming industry
- This module will also explain how the Metaverse relates to Web 3.0
- This is a theoretical module
Visualise the Virtual (1 week)
- You will learn about Virtual Reality (VR), Augmented reality (AR), and Mixed Reality (MR)
- And why these concepts are important for designing for the Metaverse
- This is a theoretical module
Creating VR Visualisation (2 weeks)
- You will learn about virtual real estate
- How to ‘set up shop’ in virtual spaces using Unreal Engine and Blender
- You will create a standalone 3D scene/environment using an Unreal Engine blueprint for VR
- And populate this environment with 3D assets that you have created in Blender and/or downloaded from the Unreal Engine asset library
- This is a practical module
Populating Virtual Spaces: Avatar/Character Design (3 weeks)
- You will learn how to design, model, texture, and pose an avatar/character in Blender, to be exported to Unreal Engine
- This is a practical module
Creating and Minting NFT Art (3 Weeks)
- You will be introduced to different kinds of non-fungible tokens (NFT)
- You will learn how to create a collection of beautiful graphic art pieces, using Adobe Illustrator and Photoshop
- And how to commercialize this collection as NFTs on a minting page
- This is a practical module
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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The World Wide Web keeps evolving – from the early days when we primarily used the internet as an information highway to today where it enables our connections with family, friends, our communities, and anyone online who shares our interests anywhere in the world. It would seem almost natural for the next stage of evolution to be an actual immersion of the web. This is how we identify the metaverse – a place where a persistent virtual world meets virtual augmented reality, and Web3.0.
As we enter the next evolution of digital technology, there is no doubt that the metaverse will be influenced by how we interact, behave, and choose to represent ourselves in the world. Augmented and virtual realities are the essential technologies that will shape access to the metaverse while integrating real and simulated experiences to fulfil the key factors that motivate human connection. Opportunities for marketing in the metaverse also open innovation and experimentation for brands and users alike
The metaverse is all about experiences. From games and social interactions to shopping, theatre, and e-sports; the potential future metaverse can transform human experiences with its immersive and real-time space
Decentralisation, infinite connections, and opportunities to create, explore, and experience a limitless reality are all enticing concepts for human curiosity and evolution. With the metaverse, it becomes possible in ways that we have not yet imagined. As the movement progresses and industry leaders gain ground in this dynamic space, we can expect to see erratic growth and innovation by new entrants and inventive creatives.
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