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Course Curriculum

• Creative Thinking
• Digital Marketing Strategy
• The Importance of the Customer
• Presenting Your Ideas

The important bits

Key Info

  • Course Duration: 1 Year
  • Accreditation: Skills Education Training Authority(SETA)
  • Access: On Campus
  • Start Date: 21 July 2025
  • Cost: Enquire for Price
Learning Session

There is an increasing demand for specialists who:

  • Understand digital marketing strategy and are familiar with the range of digital tactics available for marketers and advertisers
  • Can schedule and manage workflow for integrated campaigns and projects
  • Can optimise digital marketing initiatives using analytics and conversion optimisation
Learn from top talent

This qualification is built & taught by Digital Marketing experts who have vast experience in the industry.
 

Build your skills

Understand & apply cutting-edge skills that are designed to future-proof your career.
 

Think outside the box

This qualification is ideal for people who are looking to form the fundamentals for a strong & recognised career in digital marketing
 

Elevate your career

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

 

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Benefits:

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  • So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  • Helping you develop your professional network.
  • Hosted by your coach, lecturer, or subject specialist.
  • Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  • Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line

 

Included in your course:

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
     

This course is perfect for:

  • Experienced marketers: needing to add ‘digital expertise’ to their portfolio of skills
  • Future marketers: keen to ‘get into the game’, but lacking experience or accredited proof of their competence due to circumstance or inability to meet NQF-level requirements.

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Vuyisile Kubeka

Vuyisile Kubeka

Digital Strategist, SEO and Content Special, and Design Thinker

Vuyisile Kubeka is a results-driven Digital Strategist, SEO and Content Special, and Design Thinker. During her 8-year digital marketing career, Vuyisile has had the opportunity to work in publisher, agency and client teams. She has experience working in a wide range of digital marketing disciplines such as social media, paid media, strategy and SEO. When she's not developing and facilitating digital strategies, Vuyisile seeks to change people's lives one digital connection at a time through digital inclusion.
Su Little

Su Little

Education Council Lead @ IAB SA | MBA

Award-winning social media marketer, Su Little has over 20 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and the first South African to be recognised on the global list of Corporate Social Strategists. Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa and now shares her knowledge with leading organisations and learners through teaching digital marketing & providing mentorship that reaches far beyond the classroom. Su has an MBA specialising in Digital Business Transformation & Innovation and is an Industry youth mentor.

Brands we work with

ABSA
PRIMEDIA
MTN
Company 4
TFG

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