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Check out your

Course Curriculum

• Creative Thinking
• Digital Marketing Strategy
• The Importance of the Customer
• Presenting Your Ideas

The important bits

Key Info

  • Course Duration: 1 Year
  • Accreditation: Skills Education Training Authority(SETA)
  • Access: On Campus
  • Start Date: 21 July 2025
  • Cost: Enquire for Price
Learning Session

There is an increasing demand for specialists who:

  • Understand digital marketing strategy and are familiar with the range of digital tactics available for marketers and advertisers
  • Can schedule and manage workflow for integrated campaigns and projects
  • Can optimise digital marketing initiatives using analytics and conversion optimisation
Learn from top talent

This qualification is built & taught by Digital Marketing experts who have vast experience in the industry.
 

Build your skills

Understand & apply cutting-edge skills that are designed to future-proof your career.
 

Think outside the box

This qualification is ideal for people who are looking to form the fundamentals for a strong & recognised career in digital marketing
 

Elevate your career

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

 

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Benefits:

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  • So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  • Helping you develop your professional network.
  • Hosted by your coach, lecturer, or subject specialist.
  • Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  • Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line

 

Included in your course:

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
     

This course is perfect for:

  • Experienced marketers: needing to add ‘digital expertise’ to their portfolio of skills
  • Future marketers: keen to ‘get into the game’, but lacking experience or accredited proof of their competence due to circumstance or inability to meet NQF-level requirements.

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Tandi Plant

Tandi Plant

Lecturer

  • 25+ years in advertising.

  • Managed teams, projects for top agencies.

  • Digital expertise: Nestlé, UX, CRM.

Brands we work with

ABSA
PRIMEDIA
MTN
Company 4
TFG

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