Red & Yellow
The important bits
Key Info
- Course Duration: 1 Year
- Accreditation: Council on Higher Education (CHE)
- Access: Online
- Start Date: 15 February 2027
- Cost: Enquire for Price
What you'll learn
- You’ll learn to critically evaluate digital marketing and consumer behaviour to develop strategies for complex digital environments.
- You’ll build advanced capabilities in performance marketing, using platforms such as Google Ads, Meta Ads and programmatic advertising to design, run and optimise data-driven campaigns.
- You’ll apply analytics, including A/B testing, audience segmentation, customer-lifetime-value modelling and predictive analytics, to make better marketing decisions.
- You’ll also explore how technologies such as AI, automation, blockchain, IoT, AR/VR and Web3 can create commercial value, while considering privacy, ethics and algorithmic bias.
- Through design thinking, business research and workplace-based learning, you’ll develop creative, evidence-led solutions to real marketing and business challenges.
Turn data into decisions
Learn to interpret complex marketing data, uncover meaningful insights and use evidence to guide strategic decisions.
Make campaigns perform
Build advanced skills in performance marketing, audience segmentation, testing and campaign optimisation.
Use emerging technology strategically
Learn to evaluate and apply AI, automation and emerging technologies to create genuine commercial value.
Lead digital marketing
Develop the strategic, analytical and commercial capabilities to step into more senior digital marketing roles.
Red & Yellow courses are made to future-proof your career
Platforms evolve. Algorithms change. New technologies reshape customer expectations and business models.
That’s why this qualification goes beyond teaching individual tools. It develops the strategic thinking, analytical judgement and commercial understanding required to make better marketing decisions, regardless of what changes next.
By combining academic depth with practical application, you’ll graduate equipped to navigate complexity, improve digital performance and help organisations make smarter use of data and technology.
Career options
- Digital Marketing Manager
- Performance Marketing Specialist
- Programmatic Advertising Specialist
- Data-Driven Campaign Analyst
- Consumer Insights Manager
- Content Marketing Manager
- Social Marketing Specialist
Benefits:
Advanced, industry-relevant learning
- Build expertise in the areas shaping modern digital marketing, including performance marketing, advanced analytics, consumer insight, AI, automation and programmatic advertising.
Practical application
- Apply your learning through assignments, case studies, campaign development, research and workplace-based experience.
Flexible ways to study
- Choose between on-campus study and a fully online mode combining live and self-paced learning.
Continuous assessment
- Build your capability throughout the programme through assignments, portfolios, presentations and research, with no traditional examinations.
A pathway to further study
- Strengthen your research capability and academic foundation for potential progression to a relevant Master’s degree or MBA.
Included in your qualification
- An NQF Level 8 Postgraduate Diploma in Digital Marketing
- Seven advanced core modules and one elective
- Practical learning across performance marketing, analytics and emerging technology
- Workplace-based learning through your chosen elective
- Continuous, assignment-based assessment
- Access to experienced lecturers and subject-matter experts
- The option to study on campus or fully online
This qualification is perfect for:
- Recent graduates with a relevant NQF Level 7 qualification who want to specialise in advanced digital marketing.
- Red & Yellow BCom in Marketing or Advanced Diploma graduates ready to continue their studies at postgraduate level.
- Graduates who want to move towards careers in digital strategy, performance marketing, analytics and consumer insights.
- Aspiring marketers who want an immersive, full-time learning experience with regular on-campus attendance or the option of studying online from anywhere in the world.
- Experienced practitioners without a formal NQF Level 7 qualification who may be eligible through Recognition of Prior Learning.
Brands we work with
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