Red & Yellow
Online Short Course
Copywriting
Copywriting is persuasion in its most human form: words that make people care, decide, or believe. It is where strategy becomes story and language becomes leverage.
This eleven-week short course is the starting point for anyone ready to build a career in copywriting. You’ll learn to think like a strategist, write like a storyteller, and shape ideas that make brands worth listening to. Across eight modules, you’ll study audience insight, persuasion, campaign thinking, and SEO, learning how to make words work for brands and the people they speak to.
If you’re ready to master the craft that drives modern marketing, this is where your copywriting story begins.
Check out your
Course Curriculum
Copywriting is more than clever words. It’s about shaping how people think, feel, and act. In this module, you’ll uncover what makes copy effective, explore the difference between copywriting and other types of writing, and learn why clarity, purpose, and audience-first thinking are the foundation of every strong message.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 9 March 2026
- Cost: R13,500 R6,750
What you’ll learn
- explain the principles and processes of effective copywriting in a modern, multi-channel environment.
- analyse audience insights and brand objectives to shape persuasive, relevant, and consistent messaging.
- apply creative concepts, persuasive frameworks, and SEO strategies to produce brand-aligned copy across platforms.
- adapt copy for different channels and formats while maintaining accessibility and coherence.
- use AI tools to support copywriting tasks, refining outputs to meet professional, ethical, and legal standards.
- interpret a client brief to create a unifying creative concept expressed through cohesive copy assets for multiple platforms.
LEARN FROM TOP TALENT
This online short course is built and taught by experts who specialise in the field.
BUILD YOUR SKILLS
Gain both fundamental theory and practical software skills that are in high demand in today’s job market.
THINK OUTSIDE THE BOX
This is the perfect way to combine your creativity with practical commercial logic.
ELEVATE YOUR CAREER
Be recognised with an industry-centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Anyone with a strong personal interest in copywriting, whether you’re building your own brand, freelancing, or simply want to sharpen your writing skills.
- Marketing, design, and communications professionals who want to craft more persuasive, impactful messages across different channels.
- Beginners with no formal training who want a practical, professional foundation in how real-world copy is planned, written, and adapted.
Meet your team:
This course was created by, and benefits from, our Knowledge Partners' years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential. With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions. Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Brands we work with
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