Red & Yellow
Online Short Course
Data Analysis
Data on its own doesn't change anything. What matters is your ability to uncover the story behind the numbers and communicate it in a way that inspires action. The professionals who can turn complex information into clear insights are the ones helping businesses make smarter decisions and stay ahead of the competition.
In this practical course, you'll learn how to analyse data, create compelling visualisations and craft data-driven stories that influence decision-making. From identifying meaningful insights to presenting them with clarity and impact, you'll develop the skills to transform raw information into powerful business intelligence. Whether you're looking to strengthen your analytical capabilities or become a more persuasive communicator, you'll leave with practical skills that are increasingly essential in today's data-driven world.
Check out your
Course Curriculum
In the first module, you will explore the differences between data, information, knowledge, and wisdom; understand various types of data; and get an overview of key concepts like analytics, visualisation, and storytelling.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 28 September 2026
- Cost: R13,500
What you'll learn
- Use basic and more advanced data principles to analyse and interpret data in support of the development of strategies and tactics.
- Using online tools, translate insights from data into effective visualisations.
- Tell convincing data stories and sell your ideas supported by data.
- Use data to make better decisions and to solve problems in various contexts.
Learn from top talent
This online course is built and taught by marketing industry experts who specialise in the field.
Build your skills
Gain both fundamental theory and practical skills that are in high demand in today’s job market.
Think outside the box
This course is the perfect way to combine your creativity with practical commercial logic.
Elevate your career
Be recognised with an industry centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Anyone who works with data and creates stories within their workplace, but who is not a trained, experienced or professional data analyst.
- Data is all around us, and the importance has never been greater for professionals in all industry sectors to harness its power – from juniors who need to feed insightful information up the chain of command, to executives who need to inform smart decision-making so that they take the best course of action
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Keenan Harduth
CEO of Mirror Mirror Africa
Keenan Harduth, an award-winning digital marketer, has 15+ years of experience in social and digital marketing, working with top brands globally. Founder of Mirror Mirror Africa, he has trained leaders across 7 countries and worked with leading agencies like Google South Africa. Recognized as Social Media Marketer of the Year in 2015, Keenan was also named one of Mail & Guardian's Top 200 Young South Africans.
Brands we work with
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