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Online Short Course

Generative AI for Business

Generative AI is transforming how businesses think, plan, and deliver, yet in many workplaces, it’s still treated as a quick fix rather than a strategic capability. This course gives you the skills and frameworks to change that. Instead of just treating AI like a shortcut or a "cheat code," you’ll learn how to use it as a powerful tool to actually improve the way your company thinks and get things done.

You’ll learn to identify where AI can create real value using the Effort × Risk × Repetition framework, design prompts that produce relevant, high-quality outputs, and integrate AI into workflows that save time without sacrificing quality. Along the way, you’ll build confidence in refining outputs, addressing bias, and framing AI’s impact in ways that resonate with decision-makers.
 

Check out your

Course Curriculum

Cut through the hype and confusion to understand what AI, machine learning, and generative AI really are. You’ll learn how these tools work, why they sometimes get things wrong, and where they’re already hiding in everyday business workflows.

The important bits

Key Info

  • Course Duration: 11 Weeks
  • Accreditation: R&Y Certificate of Completion
  • Access: Online
  • Start Date: 16 February 2026
  • Cost: R13,500 R6,750
Learning Session

What you’ll learn

  • Explain key concepts in artificial intelligence, including machine learning and generative AI, and their relevance in business contexts.
  • Identify workplace tasks and processes where AI can improve efficiency, reduce effort, or enhance quality.
  • Apply prompting techniques to generate relevant outputs from generative AI tools for defined tasks and audiences.
  • Evaluate the risks and limitations of generative AI and recommend safeguards for responsible use.
  • Design a commercially viable AI use case that delivers measurable business value and addresses ethical and operational factors.
     
LEARN FROM TOP TALENT

This online short course is built and taught by experts who specialise in the field.

BUILD YOUR SKILLS

Gain both fundamental theory and practical business tools that are in high demand in today’s job market.

THINK OUTSIDE THE BOX

This is the perfect way to combine your creativity with practical commercial logic.

ELEVATE YOUR CAREER

Be recognised with an industry-centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Benefits:

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  • So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  • Helping you develop your professional network.
  • Hosted by your coach, lecturer, or subject specialist.
  • Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  • Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Included in your course:

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

This course is perfect for:

  • Professionals in any industry who want to move beyond experimenting with AI tools and start applying them to real business challenges.
  • Managers, team leads, and specialists aiming to streamline workflows, enhance decision-making, and create measurable impact with AI.
  • Organisations seeking to build AI fluency across diverse teams and upskill staff in practical, ethical, and commercially focused AI adoption.
     

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Melissa Opperman

Melissa Opperman

Manager for the School of Lifelong Learning

Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential. With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions. Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.

Brands we work with

ABSA
Primedia Group
MTN
Holder Vector
TFG Limited
Accenture Song
African Bank
Capitec
Coronation
Dentsu Aegis Network
Dimension Data
DStv
FCB
GroupM
IPG
Kagiso
M&C Saatchi
Media24
MultiChoice
Nedbank
Ogilvy
Old Mutual
Omnicom
Revlon
Sun International
TBWA
Unilever
VMLY&R
Vodacom
WPP

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