Red & Yellow
Online Short Course
Generative AI for Business
The professionals getting the most value from AI aren't using it to replace their work—they're using it to do better work. As generative AI reshapes the way businesses operate, the real advantage belongs to those who know how to apply it strategically, solve problems more effectively and create meaningful business impact.
In this practical course, you'll learn how to identify where AI can create real value, design prompts that deliver better results and integrate AI into everyday workflows with confidence. Beyond the tools themselves, you'll develop a framework for evaluating opportunities, improving productivity and making smarter decisions in an AI-powered world. Whether you're leading a team, growing a business or future-proofing your career, you'll gain the skills to turn AI from a trend into a competitive advantage.
Check out your
Course Curriculum
Cut through the hype and confusion to understand what AI, machine learning, and generative AI really are. You’ll learn how these tools work, why they sometimes get things wrong, and where they’re already hiding in everyday business workflows.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 24 August 2026
- Cost: R13,500
What you’ll learn
- Explain key concepts in artificial intelligence, including machine learning and generative AI, and their relevance in business contexts.
- Identify workplace tasks and processes where AI can improve efficiency, reduce effort, or enhance quality.
- Apply prompting techniques to generate relevant outputs from generative AI tools for defined tasks and audiences.
- Evaluate the risks and limitations of generative AI and recommend safeguards for responsible use.
- Design a commercially viable AI use case that delivers measurable business value and addresses ethical and operational factors.
LEARN FROM TOP TALENT
This online short course is built and taught by experts who specialise in the field.
BUILD YOUR SKILLS
Gain both fundamental theory and practical business tools that are in high demand in today’s job market.
THINK OUTSIDE THE BOX
This is the perfect way to combine your creativity with practical commercial logic.
ELEVATE YOUR CAREER
Be recognised with an industry-centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Professionals in any industry who want to move beyond experimenting with AI tools and start applying them to real business challenges.
- Managers, team leads, and specialists aiming to streamline workflows, enhance decision-making, and create measurable impact with AI.
- Organisations seeking to build AI fluency across diverse teams and upskill staff in practical, ethical, and commercially focused AI adoption.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Joricke van der Merwe
Joricke is a PhD candidate at UCT with a keen interest in how we use AI critically as an extension of our minds, rather than as simple cognitive offloading. Although passionate about AI, she cautiously advocates for integrating it into our lives. Her philosophy on using AI critically was shaped by her Master's in Educational Technology, _Cum Laude_. Her dissertation also yielded the SMART framework, used by organisations to critically adopt AI into their personal and work lives. With over 17 years of experience teaching across universities, higher education colleges in South Africa and schools in the UK. Joricke brings a rich background to facilitating technology integrated ecosystems for teaching, learning and working with AI. She has also been facilitating the short course, Designing with AI, at UCT CILT.
Guided by a 'keeping the human in the loop' approach, she believes bringing your own expertise to AI is what sets you apart from everyone else using the same prompts, with human judgement central to every interaction. Beyond her research, she runs an AI consultancy focused on real world business applications. Joricke doesn't just teach AI, she researches it, applies it, and helps organisations work with it in a way that sets them apart from everyone else just using it without a critical lens.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Learn More
