Explore marketing theory and contemporary practice, including consumer behaviour, STP and the marketing mix, to build simple integrated strategies in familiar case contexts. The assignment requires you to develop an STP and marketing strategy for a case-study brand and motivate your decisions using basic research and ethical considerations.

Learn key brand management concepts and how to analyse a brand’s position and performance, then apply standard methods to shape an informed brand strategy in a familiar context. The assignment requires you to create a basic brand strategy and a set of practical brand guidelines, with consideration for ethical and sustainable brand practice.

Understand how brand advertising and promotion work across traditional, digital and alternative media, and how research and media choices shape effective brand communication. The assignment requires you to develop a basic advertising and promotion plan and write a short report using provided advertising research data, highlighting any ethical risks.

Build the skills needed for higher education and the modern workplace, including credible research, academic writing, data analysis and data visualisation, and responsible digital citizenship. The assignment requires you to produce a referenced academic essay and present insights from a simple dataset using clear, well-designed visuals.

Develop essential financial literacy by learning core accounting principles, tracking transactions, working with financial statements, and applying VAT concepts in simulated contexts. The assignment requires you to complete basic accounting and VAT calculations from a case scenario and interpret what the results mean for decision-making.

Learn the principles and tools of Design Thinking and apply them to solve creative marketing and business problems through structured, stage-based methods. The assignment requires you to work through a Design Thinking challenge and complete selected elements of a basic Business Model Canvas for your proposed solution.

Explore sustainability frameworks and how ethical, accountable marketing supports sustainable business, then apply these principles to familiar simulated scenarios. The assignment requires you to design sustainability-informed marketing communications and present a simple business case for sustainable marketing for an actual or simulated brand.

Prepare for professional work by building employability skills, client management capability, and reflective practice grounded in real or simulated workplace learning. The assignment requires you to compile a professional portfolio including job-readiness documents, a small consultancy business plan, and a reflective learning report based on your WIL experience.