Red & Yellow
Online Short Course
MarTech & CRM Strategy
The most effective marketers don't rely on disconnected campaigns and guesswork. They use data, technology and customer insight to create seamless experiences that build trust, strengthen relationships and drive business growth. As marketing becomes increasingly connected, the ability to understand and leverage MarTech and CRM systems has become a powerful competitive advantage.
In this practical 11-week course, you'll learn how to use customer data, marketing technology and CRM strategy to create more personalised and effective customer journeys. From selecting the right tools and measuring performance to gaining stakeholder buy-in and navigating an evolving digital landscape, you'll develop the skills to turn marketing technology into meaningful business results. Whether you're looking to sharpen your digital expertise or lead marketing innovation, you'll gain practical knowledge that will keep you ahead of the curve.
Check out your
Course Curriculum
Every marketer knows the pain of juggling too many platforms. This module shows you how tools evolve into integrated ecosystems that work together. You will explore why fragmented stacks cause friction, what makes an ecosystem healthy, and how to align MarTech choices with business goals.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 24 August 2026
- Cost: R13,500
What you’ll learn
- Explain MarTech’s role in modern marketing and how tools evolve into integrated ecosystems.
- Analyse how CRM and data shape consistent, relevant, and personalised customer journeys.
- Apply segmentation, attribution, and measurement frameworks to track performance and ROI.
- Identify and interpret compliance, governance, and ethical risks in customer data.
- Design adoption and collaboration strategies to overcome resistance and align with business goals.
- Evaluate opportunities and trade-offs in adopting AI, automation, and predictive analytics.
Upgrade your skills to pro
Studying this course will equip you with next level cutting edge skills based on the latest developments.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Bringing creativity to marketing
This course is ideal for people who want to stay on top of the latest MarTech with a range of creative skill sets and approaches.
Elevate your career
Be recognised with an industry centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Marketers who want to boost digital skills and connect technology, data, and customer experience.
- Business owners and entrepreneurs seeking tools to make smarter tech and customer decisions.
- Sales, IT, or operations professionals wanting to bridge departments and use CRM and MarTech for collaboration.
- Career changers or marketing beginners looking for a solid MarTech and CRM foundation with practical confidence.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Melissa Opperman
Manager for the School of Lifelong Learning
Melissa Opperman blends strategic insight with a deep passion for education, ensuring every learner reaches their full potential. - With expertise in SETA, QCTO, and online learning, she drives innovative and accessible education solutions. - Committed to lifelong learning, she empowers individuals to grow in both their personal and professional journeys.
Brands we work with
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