Red & Yellow
Online Short Course
Shopper Marketing
Red & Yellow Creative School of Business, in partnership with shopper marketing agency Integer\Hotspot and endorsed by Shop! SA, presents South Africa's first online Shopper Marketing short course.
Delivered across nine modules over 11 weeks, the course equips marketers, agencies, brand managers, and retail professionals with the skills needed to influence shopper decisions and drive sales across physical and digital retail environments.
You'll explore shopper behaviour, customer decision-making, campaign planning, retail execution, trade performance measurement, and the latest innovations shaping the industry, including AI and smart retail technologies. By the end of the course, you'll be able to develop shopper-centric strategies that create stronger customer experiences and deliver measurable business results.
Check out your
Course Curriculum
Understand the purpose, principles, and potential of shopper marketing as a strategic discipline. Explore how it bridges consumer demand and shopper commercialisation to influence purchase behaviour, and sets the foundation for effective shopper campaigns
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 17 August 2026
- Cost: R16,500
What you’ll learn
- Distinguish between shoppers, consumers and customers, and explain their unique roles in the retail ecosystem.
- Map the shopper journey and identify key behavioural triggers across pre-store, in-store and post-store touchpoints.
- Analyse shopper missions, need states and category insights to develop targeted, insight-led strategies.
- Design creative shopper marketing campaigns that align with behavioural objectives and brand growth drivers.
- Engage retailers with compelling trade stories and collaborate effectively for stronger in-store support and alignment.
- Measure and optimise shopper marketing objectives using relevant data, KPIs and emerging technologies.
Pivot Your Career
Studying this course will give you the skills to pivot into shopper marketing.
Learn From the Best
This course is developed with Integer\Hotspot and endorsed by Shop! SA.
Get Creative Again
Imbue your marketing with Red & Yellow’s Creative Magic.
Gainful Employment
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who should take this course?
- Brand managers and assistant brand managers
- Marketing and trade marketing professionals
- Agency strategists, creatives and account leads
- Retail marketers and category managers
- Key account and shopper marketing specialists
- Anyone looking to bridge brand strategy with in-store execution and
behavioural impact
Meet your team:
This course was created by, and benefits from, our Knowledge Partners' years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Di Wilson
CEO at Integer\Hotspot
With over 30 years in brand and shopper behaviour, Di founded Integer\Hotspot to deliver strategic, shopper-led marketing that drives decisions and loyalty. She also founded Shop! SA to elevate industry standards and celebrate excellence in retail experience.
Sonia Correia
Strategic Director at Integer\Hotspot
Strategic Director at Integer Hotspot, Sonia Correia helps brands achieve sustainable growth by turning shopper marketing into a strategic force. She bridges brand ambition with shopper reality, creating integrated Till-to-TV campaigns that deliver commercial impact and long-term value.
Brands we work with
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