Part-time
Advanced Diploma in
Copywriting
Boost your writing career
to resonate with tomorrow’s consumers
15-20 Hours Per Week
NQF 7
2 Years / Part-time
18 July 2022
Designed so you can upskill after hours
About the programme
WHY To stay ahead of the curve in an ever-changing world requires the ability to touch the hearts and minds of consumers. By honing your creative writing skills, you can learn to write hard-hitting copy that resonates with various audiences in a wide range of marketing media.
WHO Highly creative wordsmiths who want to fast-track their careers and become sought-after conceptual copywriters and creative leaders at respected advertising agencies, in-house marketing departments and other communication organisations in the fast-changing marketing landscape.
WHEN This part-time, yet intensive programme is split into 4 modules over 2 years, requiring 15-20 hours of study per week.
WHERE Blended delivery offering live or real time contact with lecturers on campus and zoom
This programme will teach you
Key marketing communication and research principles, insight analysis, and the application of analytical and critical thinking – with the aim to compile a successful creative strategy.
How to tap into your creativity and master the skill of writing brand manifestos and longer forms of copy.
More about content marketing and the importance of adding value to the consumer. This includes traditional media platforms like TV, radio, print and outdoor advertising, as well as the digital platforms that make up consumer touchpoints.
More about content marketing and the importance of adding value to the consumer. This includes traditional media platforms like TV, radio, print and outdoor advertising, as well as the digital platforms that make up consumer touchpoints.
How to produce through-the-line campaigns for real-world clients. You’ll also learn basic visual communication principles and design software skills.
How to communicate in a business setting, and how to function as a copywriter in the marketing industry today. You will also learn how to curate and present your best work in an industry-ready online portfolio.
"Red & Yellow gave me the first step I needed to get into the industry, but it also helped me understand the importance of believing in your work and fighting for the work you want to see happen in the world."
Meaghan EsselSenior CopywriterKey benefits
Developed by our experienced team with years of industry knowledge, this programme goes well beyond just copywriting – it teaches you to think conceptually and creatively in order to become a strategic thinker.
With our practical and future-focused approach to education, industry connections and ever-evolving programme content, you’ll be an experienced, sought-after creative and industry-ready copywriter within 24 months.
Upskilling yourself by acquiring a highly sought-after NQF 7-accredited qualification from anywhere in the world, while keeping your day job and staying in the career market.
Original, relevant and continuously updated content – curated and presented in a highly engaging online environment.
A dedicated team of programme coordinators; Instructional Designers; and industry experts that will guide and teach you.
Gaining real-world practical experience.
Who is this Advanced Diploma best suited for?
Individuals with the desire and talent to express their innate creativity, conceptual thinking and love of communication.
Passionate communicators who want to advance their digital marketing careers on a part-time basis without leaving the job market.
Creative minds with the ability to run with innovative ideas – and turn them into tangible, profitable and meaningful results.
Highly-motivated individuals who believe in the benefits of lifelong learning, are driven to keep pace with the needs of an ever-evolving world, and understand how a journey of discovery will unlock their potential.
I literally would not be where I am today if it wasn’t for my time at Red & Yellow. It kickstarted my life!
Alexia BregmanExecutive Director, Changing Tides Foundation"This is where I flourished. I completed my 2-year diploma in copywriting at Red & Yellow in 2012 - it was one of the best rides of my life. I discovered what I love and learnt how to think conceptually and communicate complex propositions simply..."
Barclay SimpsonCopywriter"As good recruiters, we want to service our clients to the best of our ability. The Talent Boom is a global recruitment firm, headhunting only the best talent, to not only fill the brief of the client, but also attract the right company culture fit. One of these measures on qualifications is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way."
Warren VolkwynDirector, The Talent BoomKey skills
Who we work with
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