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Cutting edge & up-to-date skills taught by industry leaders

Advanced Diploma in Marketing & Advertising Communications

Marketing & Advertising Communications is all about the relationship between consumers and brands. In this flagship and highly respected Advanced Diploma, you’ll immediately be exposed to the scope of the industry and the vibrant people in it, and invited to try your hand at its main disciplines. Enhancement of personal skills also takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry, will enhance your career success and will stay with you forever.

Experience cutting-edge processes in the industry, including IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people in the business present the challenges facing them and look to Project Teams for solutions.

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Did You Know?

This programme is also available part-time.
Go to part-time course

Your first step to becoming an advertising & marketing industry leader

Creating award-winning work starts with learning from the best in the business.

With our 1-year Advanced Diploma in Marketing and Advertising Communications, we’re not just about the books. You’re immediately exposed to the scope of the industry and the vibrant people in it, and invited to try your hand at its main disciplines. Enhancement of personal skills also takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry, will enhance your career success and will stay with you forever.

You will be exposed to cutting edge processes in the industry – Integrated Marketing Communication, viral, and digital marketing communication. This is achieved through interactive workshops where people in the business present the challenges facing them and look to Project Teams for solutions.

Acquire tomorrow’s skills

Equip yourself with the industry’s most sought after marketing and advertising skills.

Learn from top talent

This Advanced Diploma is taught by industry experts with years of experience in the advertising game.

Unleash your creativity

Build a career of note with the latest innovative and up-to-date skills that will shape tomorrow’s industry

Elevate your career

Be recognised with an industry centric Red & Yellow Advanced Diploma, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow Advanced Diplomas are made to future-proof your career

Each of our Advanced Diplomas is packed with the most up-to-date and practical knowledge that is designed and taught by cutting-edge industry experts. They’re created to elevate your career to help you stay ahead of the curve and do your best work.

What you’ll learn:

  • How to understand and apply concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands.
  • To become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession
  • To network with prospective employers
  • How to prepare for interviews and personal guidance
  • Real-world and industry centric practical experience

    Find Out More When You Download the Information Pack

    Explore your career options:

    Marketing Executive

    Brand Manager

    Media Planner

    Marketing Researcher

    Meet your course creators:

    This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years. Here are some of the lecturers you’ll “meet” online:

    Di Charton

    Senior Lecturer

    Di embodies purpose over profit, having stepped aside from a successful career in the advertising industry to fulfil her passion of shaping the minds of tomorrow.

    Di strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital platforms.

    With a unique combination of marketing, leadership and engineering experience, Di brings a multifaceted approach to using marketing trends and insights to innovate and empower the industry as a whole.

    Carmen Schaefer

    Head of Academics

    Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

    “Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

    Nadine Botes

    Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

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