Online learning from an accredited institution

Advanced Diploma in Marketing & Advertising Communications

Marketing & Advertising Communications is all about the relationship between consumers and brands. In this flagship and highly respected Advanced Diploma, you’ll immediately be exposed to the scope of the industry and the vibrant people in it. Enhancement of personal skills takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Your first step to becoming an advertising & marketing industry leader

Creating award-winning work starts with learning from the best in the business.

Experience cutting-edge processes in the industry, including IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people present the business challenges facing them and look to Project Teams for solutions.

Career Options

  • Marketing Researcher
  • Marketing Executive
  • Social Media Manager
  • Media Planner
  • Brand Manager

Equip yourself with the industry’s most sought after marketing and advertising skills.

This Advanced Diploma is taught by industry experts with years of experience in the advertising game.

Build a career of note with the latest innovative and up-to-date skills that will shape tomorrow’s industry

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Di Charton
Senior Lecturer

  • Purpose driven
  • Educates & empowers in marketing
  • Combines marketing, leadership & engineering
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Advertising

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Marketing is the creation and satisfaction of demand for your product, service, or ideas. If marketing is successful, it will create demand; this demand should translate into sales and, ultimately, revenue. Digital marketing offers an opportunity to tailor marketing campaigns to target specific customers. It also allows for more scope in terms of branding and public relations through content marketing. Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design.

The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.

The role of marketing is to inform, entice, educate, excite, and persuade people to buy services or products. Marketing aims to influence the perceptions of people in favour of the brand and its offering, with the ultimate goal of getting them to make a purchase (and continue to make purchases in the future and to become return customers).

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