Rebel Leadership

Learn how to build genuine commitment around an idea, particularly when you don’t have direct authority. Explore the behavioural science of influence and persuasion, including Cialdini’s principles and minority influence, and identify the stakeholders whose support matters, what motivates them and how best to influence them.

Turn nonconformity into strategic opportunity. You’ll identify where established ways of working may be limiting performance, growth or customer value, and assess whether challenging convention could create meaningful competitive advantage. You’ll define the opportunity worth pursuing, the convention that needs challenging and the value your initiative could create.

Build the commercial case for your initiative by connecting it to the outcomes that matter. You’ll explore how leadership choices can influence revenue, retention, reputation and market value, determine how your case needs to shift for different stakeholders, and define how its business impact will be measured.

Bring your opportunity, leadership approach, influence strategy and commercial case together into a focused course of action. You’ll also confront the limits and risks of constructive challenge, including resistance and the organisational cost of nonconformity, as you build your draft 90-Day Rebel Leadership Plan.  

Turn your thinking into an implementation-ready plan for a live challenge within your organisation. You’ll define priorities, actions, ownership, measures of success and key decision points, then present and pressure-test your plan with peers before taking it back into the business.