Red & Yellow
Online Short Course
Digital Content & Copywriting
Great copy makes people stop scrolling, read on and act. Digital content and copywriting is the skill behind the social posts, emails, web pages, videos and podcasts that brands depend on, and agencies and in-house marketing teams need people who can write it well.
In this 13-week online copywriting course, you’ll learn copywriting basics and write headlines, web copy, blog posts, email newsletters and SMS. You’ll use SEO copywriting and customer personas to reach the right audience with the right message.
You’ll also create social media content and social ads, write video scripts and podcast content, practise persuasive writing for UX, and finish with your own content audit, content plan and content calendar.
Check out your
Course Curriculum
- Identify digital content and explain its importance
- Work with concepts and storytelling to draw the right attention to a brand
- Create social media posts using content best practices.
The important bits
Key Info
- Course Duration: 13 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 26 October 2026
- Cost: R14,900
What you’ll learn
- Learn how to understand exactly who your target audience is so that you can create truly compelling content
- Learn how to craft engaging copy and content that generates a true value exchange with your customers
- Become a community manager who can manage communities across various platforms
- Produce a portfolio of content to show off your abilities
- Learn how to create videos, podcasts, blogs, and social media posts that engage your audience
Upskill with in-demand expertise
This course is built to give you the most up–to-date skills needed to thrive in the digital content landscape.
Bring creativity to marketing
This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.
Learn from the pros
Our lecturers are at the forefront of industry and new marketing developments, and build the latest content into our courses.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who Should Take This Course?
- Copywriters who want to learn how to write for the web
- Aspiring content marketers, traditional marketers, and entrepreneurs
- Small business owners who rely on content to promote their brand
- Anyone who wants to write compelling content for their brand.
- Community Managers
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Sarah Browning-de Villiers
Chief Content Officer at Machine_
Sarah Browning-de Villiers, an award-winning content marketer, is Chief Content Officer at Machine_ and leads the IAB SA Content Marketing Council.
An Oxford graduate with publishing roots at Glamour and Cosmopolitan, she excels in content strategy and results-driven marketing.
Sarah’s work has earned numerous accolades, including SA Publication Forum’s Editor of the Year in 2020.
Madge Booth
Founder of MOMents Media Marketing Manager at Singer Group
Madge Booth is a versatile Marketer and Media Creator with a unique blend of experience stretching from media and magazines to marketing and hospitality.
She is passionate about translating complex ideas into clear, compelling narratives that drive action.
Madge is excited to share her experience with other creatives, helping them grow, think differently and thrive in ever-evolving industries.
Lindiwe Zulu
Creative Writer
Lindiwe Zulu is a creative writer and content strategist specialising in SEO-driven storytelling.
With experience in digital marketing, UX writing and documentary production, she crafts narratives that engage audiences and elevate brands.
Brands we work with
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