Red & Yellow
Online Short Course
Marketing Strategy
The difference between good marketers and great marketers isn't creativity alone—it's strategy. Great marketers know how to identify opportunities, understand their audience and make decisions that drive sustainable business growth. They don't just execute campaigns; they shape the direction of brands.
In this practical 6-week course, you'll learn how to build marketing strategies that connect business goals with customer needs. From brand positioning and market analysis to identifying risks, opportunities and competitive advantages, you'll develop the strategic thinking needed to make smarter marketing decisions. Whether you're looking to grow a brand, advance your career or become a more effective marketer, you'll gain practical tools and frameworks you can apply immediately.
Check out your
Course Curriculum
- Understand and explain key marketing concepts
- Set clear, achievable goals for your marketing efforts
- Understand the importance and purpose of a marketing strategy
- Interrogate the key components of your marketing plan
The important bits
Key Info
- Course Duration: 6 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 13 July 2026
- Cost: R9,000
What you’ll learn
- Understand the research, planning, and creative aspects of marketing strategy
Compile a comprehensive, practical marketing strategy - Use a series of models, tactics, and approaches to reach the right people using the right marketing channels
- Constantly iterate, optimize, and improve your marketing efforts, using sound insights and data-driven decision-making
Update your strategy skills
Studying this course will equip you with next level cutting-edge strategy skills based on the latest knowledge and market info.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Strategy meets creativity
This course is ideal for people who want to find creative solutions to business problems and stay on top of their marketing game.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Current or aspiring marketers
- Traditional marketers who want a better understanding of modern marketing tactics
- Brand/marketing managers and people in similar roles who want to promote their companies more effectively (both offline and online)
- Small-business owners and entrepreneurs who want to improve their marketing efforts
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Keenan Harduth
CEO of Mirror Mirror Africa
Keenan Harduth, an award-winning digital marketer, has 15+ years of experience in social and digital marketing, working with top brands globally.
Founder of Mirror Mirror Africa, he has trained leaders across 7 countries and worked with leading agencies like Google South Africa.
Recognized as Social Media Marketer of the Year in 2015, Keenan was also named one of Mail & Guardian's Top 200 Young South Africans.
Brands we work with
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