Sid Peimer

Sid Peimer is a programme co-ordinator and lecturer on Red & Yellow’s Postgraduate Diploma in Creative Leadership. His published work examines how creative leadership can help organisations respond to change and build competitive advantage.

In his writing on retail, he explores customer experience, adaptability and Service-Dominant Logic: the idea that value is co-created with customers through use and experience. He connects these ideas with the need for leaders to challenge established approaches while delivering commercial results.