Skip to main content

Check out your

Course Curriculum

• Marketing: Introduction
• Accounting: Introduction
• Business Management 1
• Economics 1 (Macro & Micro)
• Professional Communication
• Customer Experience

The important bits

Key Info

  • Course Duration: 3 Years
  • Accreditation: Council on Higher Education (CHE)
  • Access: On Campus
  • Start Date: 16 February 2026
  • Cost: Enquire for Price

Career Options Post BCom

  • Marketing Manager
  • Brand Manager
  • Entrepreneur
  • Business and/or Market Analyst
  • Market Researcher
Next generation creativity

Learn the most cutting-edge creative theory and practical skills that will form the foundation of your career.

Learn from top talent

This BCom degree is built and taught by industry pros who know what the job market is looking for.

Build your career

Get your headstart with modules designed to expose you to every creative field before you specialise.

Get recognised

Be recognised with an industry centric Red & Yellow degree, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Benefits:

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  • So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  • Helping you develop your professional network.
  • Hosted by your coach, lecturer, or subject specialist.
  • Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  • Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Support crew whose only focus is to help get you over the finish line.

Included in your course:

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Take Our Bcom To Maximise Your Employment Prospects:

Thanks to our longstanding and close ties to the industry, as well as our excellent relationships with leading local agencies and brands, many of our students are recruited even before the end of their final year of study, and more than 85% are gainfully employed after graduating. With R&Y’s qualifications being highly sought-after in the marketing world and among recruiters alike, businesses big and small contact us almost daily looking to hire our alumni and graduates.

Furthermore, the ability to be exposed to Unilever leaders will give BCom students more exposure to what it’s like to work at Unilever. Ranked yet again as Africa’s Top Employer in 2021, Unilever is widely renowned for its empowering recruitment practices and learning opportunities – as well as a company culture built on diversity and inclusion.

Meet your team:

This BCom Degree was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Mbali Bhengu

Mbali Bhengu

Manager, School of Marketing

Mbali Bhengu is an award-winning entrepreneur, published author, and business professional with over 10 years of experience in banking, healthcare, marketing, and entrepreneurship. She has worked with organisations including Durban Tourism, EDHE, and the eThekwini Municipality, and is a sought-after keynote speaker. Mbali holds a BA in Media and Communications and an MBA from the University of KwaZulu-Natal. She is also the author of the best-selling book, SELF-ISH: Mastering Self in a Selfish Business World.
Armand van Drunick

Armand van Drunick

Program Co-ordinator, Economics and Entrepreneurship Lecturer

Armand holds an Honours in Applied Econometrics and a Master’s in Economics from the University of the Free State. He believes deeply in education as a driver of prosperity, innovation, and long-term societal change. His mission as an educator is to contribute to the development of future leaders and critical thinkers. He values lifelong learning and enjoys sharing knowledge while encouraging curiosity in others.
Siphokazi Zungu

Siphokazi Zungu

Lecturer: Marketing and Brand Management

Siphokazi Zungu is a Marketing and Brand Management Lecturer with over a decade of experience across higher education, marketing strategy, and community engagement. She teaches undergraduate marketing and brand management, helping students translate theory into socially responsive practice. Her background spans consultancy, public relations, and educational marketing. She is passionate about developing ethical, future-ready marketers who lead with purpose.
Tendai Mbumbwa

Tendai Mbumbwa

Programme Manager

  • Curious researcher, with a cross-disciplinary approach.

  • Master’s in marketing, pursuing a PhD

  • Specializes in consumer behavior & marketing

Brands we work with

ABSA
PRIMEDIA
MTN
Company 4
TFG

Get your copy of our world renowned eMarketing Textbook

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Learn More
Textbook Creative
Textbook Image