Bachelor of Business Administration: Marketing and Brand Management

This module builds essential academic and real world skills, from writing and digital tools to data analysis and visualisation. Students gain confidence navigating the academic environment, presenting ideas effectively, and using data meaningfully - laying a strong foundation for success in their studies and future careers in a digitally connected world.

This module helps students build a solid understanding of what brand management is really about -and why it matters. They’ll explore key concepts, apply them in familiar settings, and practise analysing real brands. By the end, they’ll be ready to design basic brand strategies grounded in smart, thoughtful decision-making.

1A lays the groundwork for confident, capable business thinking. Students dive into the basics of how the field of business management has evolved, while sharpening practical skills in analysing real-world business potential. Along the way, they’ll explore core management functions and reflect on leadership's impact and responsibility. 1B builds on what students learned in Business Management 1A, deepening their understanding of how management works across the key functional areas of a business.

This module is a hands-on introduction to the fast-moving world of marketing. Students explore the foundations of marketing and what drives customer choices, using the STP model to make sense of it all. From there, they’ll work with marketing mix tools, unpack real industry cases, and build integrated strategies grounded in insight.

This module gives students a solid grounding in the thinking behind creativity, innovation, and Design Thinking - especially as they apply to marketing. Along the way, students learn how to approach problems with a Design Thinking mindset and use practical tools to spark meaningful, structured innovation. They’ll also explore how these ideas can shape business models and unlock fresh possibilities in familiar marketing and business settings.

With sustainability becoming a global business priority, this module helps students understand how marketing fits into the bigger picture of responsible business. Students explore key frameworks behind sustainable marketing and get hands-on with practical tools they can use in real-world scenarios. Along the way, they’ll reflect on ethics, accountability, and how to lead marketing efforts that drive meaningful change in their future organisations.

This module helps students build real-world communication confidence—from writing sharp, professional documents to speaking clearly and effectively. It covers the essentials of business writing, explores how visuals can boost a message, and introduces key principles of corporate communication. Along the way, students are encouraged to reflect on their interpersonal style and develop a culturally aware, professional communication voice fit for
today’s diverse business world.