Red & Yellow
Degrees
Bachelor of Business Administration: Marketing and Brand Management
The Bachelor of Business Administration in Marketing and Brand Management is designed to equip the next generation of marketing leaders with a powerful blend of strategic, creative, and ethical business skills.
Whether studying on campus or online, students gain the tools to navigate a fast-changing global business environment while addressing South Africa’s urgent need for skilled managers.
This future-focused degree is rooted in innovation, strategic growth, and real-world application. With input from industry experts and alignment to national development priorities, this degree develops graduates who are not only ready to manage brands and lead departments but who also embrace socially responsible business practices.
Check out your
Course Curriculum
- Academic, Digital and Data Literacy
- Brand Management
- Business Management 1A & 1B
- Marketing 1
- Design Thinking for Marketing Practice
- Sustainable Marketing & Brand Practice
- Business Communication
The important bits
Key Info
- Course Duration: 3 Years
- Accreditation: Council on Higher Education (CHE)
- Access: Online
- Start Date: 9 February 2026
- Cost: Enquire for Price
Get an in-demand Red & Yellow degree
Throughout the program, students gain a robust foundation in core business administration principles - from finance and operations to leadership and organisational behaviour. This is seamlessly integrated with specialised knowledge in marketing and brand management, including consumer behaviour, digital strategy, market research, and brand storytelling.
ACQUIRE TOMORROW'S SKILLS
This accredited degree is built and taught by marketing experts who specialise in the field.
BUILD YOUR SKILLS
Gain both fundamental theory and practical business administration skills that are in high demand in today’s job market.
THINK OUTSIDE THE BOX
This Red & Yellow degree is the perfect way to combine your creativity with practical commercial logic.
ELEVATE YOUR CAREER
Be recognised with an industry-centric Red & Yellow degree, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow programmes are made to future-proof your career
Our programmes are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our programmes are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalised feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Career Options
- Marketing Assistant
- Marketing Manager
- Junior Content Marketer
- Assistant Brand Manager
- Digital Marketing Manager
- Marketing Coordinator
Meet your team:
This degree was created by, and benefits from, our lecturers’ years of experience in the field – both in teaching and in industry. They know how to nurture talent and bring out the best in students.
Armand van Drunick
Program Co-ordinator, Economics and Entrepreneurship Lecturer
Armand holds an Honours in Applied Econometrics and a Master’s in Economics from the University of the Free State. He believes deeply in education as a driver of prosperity, innovation, and long-term societal change. His mission as an educator is to contribute to the development of future leaders and critical thinkers. He values lifelong learning and enjoys sharing knowledge while encouraging curiosity in others.
Siphokazi Zungu
Lecturer: Marketing and Brand Management
Siphokazi Zungu is a Marketing and Brand Management Lecturer with over a decade of experience across higher education, marketing strategy, and community engagement. She teaches undergraduate marketing and brand management, helping students translate theory into socially responsive practice. Her background spans consultancy, public relations, and educational marketing. She is passionate about developing ethical, future-ready marketers who lead with purpose.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Learn More
