Red & Yellow
Online Short Course
Brand Management
Great brands don't happen by accident. They're built through clear positioning, consistent experiences and a deep understanding of what makes people choose one brand over another. The strongest brands don't just attract attention - they create loyalty, influence decisions and drive long-term business growth.
In this practical course, you'll learn how to build, position and grow brands in an increasingly digital world. Explore how successful local and global brands create value, strengthen brand equity and stay relevant in competitive markets. Whether you're managing an existing brand or building one from scratch, you'll gain the strategic thinking and practical tools needed to create brands that stand out and stay memorable.
Check out your
Course Curriculum
- Look at the evolution of the brand concept
- Discover the relationship between marketing and ‘the brand’
- Learn about the development of global brands, market fragmentation, the rise of the sophisticated consumer, and the brand value chain
- This is a theoretical introduction
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 17 August 2026
- Cost: R13,500
What you’ll learn
- Navigate the dynamic interplay of business, marketing, and brand management in the 21st century
- Identify, position, and differentiate your unique brand
- Build brand equity for a unique brand
- Activate your brand and craft impactful communication around it
- Grow your brand in the face of change
- Digitise your brand for maximum effect
- Virtualise your brand for the Metaverse
Gain tangible skills
Studying this course will give you the highly applicable tools your career needs to master brand management
Learn from the best
Our lecturers nurture our students, resulting in them winning awards for their creative work
Get more creative
This course is ideal for people wanting to combine commercial logic with creative magic
Advance your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Marketing professionals
- Aspiring brand managers
- Brand managers who need to brush up on their skills
- Individuals with an interest in building and managing personal or corporate brands
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Keenan Harduth
CEO of Mirror Mirror Africa
Keenan Harduth, an award-winning digital marketer, has 15+ years of experience in social and digital marketing, working with top brands globally. Founder of Mirror Mirror Africa, he has trained leaders across 7 countries and worked with leading agencies like Google South Africa.
Recognized as Social Media Marketer of the Year in 2015, Keenan was also named one of Mail & Guardian's Top 200 Young South Africans.
Brands we work with
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