Red & Yellow
Online Short Course
Customer Service Course
Customers have more choices than ever before. What keeps them coming back isn't just a great product or service - it's how you make them feel. The brands that stand out today are the ones that understand their customers, anticipate their needs and create experiences worth remembering.
In this practical course, you'll learn how to design customer experiences that build loyalty, strengthen relationships and drive business growth. From customer journey mapping and CX strategy to the responsible use of AI, you'll discover how leading brands create seamless, customer-first experiences across every touchpoint. Whether you're looking to improve customer satisfaction, gain a competitive edge or future-proof your skills, you'll leave with practical tools you can apply immediately.
Check out your
Course Curriculum
- This module has been designed to help you understand your customers.
- Learn to apply the principles of exceptional customer services based on a deep understanding of your customer’s needs, wants, pain points and journeys.
- Let us not aim for customer happiness: let us aim for customer delight.
The important bits
Key Info
- Course Duration: 7 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 24 August 2026
- Cost: R4,900
What you’ll learn
- Apply best practice when gaining a deeper understanding of your customers, their needs and pain points, and their journeys.
- Use active listening techniques to learn more about your customers and to accurately diagnose and solve problems.
- Acquire and demonstrate the skills needed to converse with customers in professional and authentic ways.
- Use AI innovatively to extend the human touch in customer service.
Learn from top talent
Learn from industry experts and top lecturers in improving your knowledge on customer service.
Build new-age skills
Customer service is a way different beast than it was in the past. Be equipped to tackle the new problems that come with modern customer service.
Think outside the box
Red & Yellow are always striving to be trailblazers in the industry and that doesn’t change with your education. It will give you the tools to tackle problems in ways you’ve never thought to do.
Elevate your career
Be apart of Red & Yellows amazing alumni and be associated with a education model that was founded by world renowned advertising agency in Ogilvy.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Customer service professionals, anyone invested in enhancing customer service in their business or department.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Sheetal Makhan
Sheetal was the Programme Administrator for Red & Yellow's Advanced Diploma in Digital Marketing. She previously managed the school's Online Course Coordination Department. Passionate about customer delight, Sheetal always strives to exceed expectations.
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