Red & Yellow
Online Short Course
Data Analysis for Marketers
The best marketers don't rely on guesswork. They use data to understand what’s working, uncover opportunities and make smarter decisions. But data alone isn't enough. The real value lies in knowing how to turn numbers into insights and insights into action.
In this practical course, you'll learn how to collect, analyse and interpret marketing data to drive stronger business outcomes. You'll also discover how to visualise information and tell compelling data-driven stories that help stakeholders understand performance, make informed decisions and take action. Whether you're looking to sharpen your analytical skills or become a more strategic marketer, you'll gain the confidence to turn data into one of your most powerful competitive advantages.
Check out your
Course Curriculum
The first week is dedicated to orientation
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 17 August 2026
- Cost: R13,500
What you’ll learn
- To use basic and more advanced data principles to analyse and interpret marketing data in support of the development of marketing strategies and tactics
- To use online tools, translate insights from marketing data into effective visualisations
- To tell convincing marketing data stories and sell your ideas supported by marketing data
- To use marketing data to make better decisions and to solve problems in the marketing context
Pivot your career
Studying this course will equip you with the skills to understand and present data to make crucial business decisions.
Learn from the best
Our lectures and Knowledge partners have decades of real-world, practical experience.
Get creative again
Learn how to take complex ideas and simplify them, with visual literacy and creative design principles
Find gainful employment
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Anyone who works with data and creates stories within an agency or marketing context, but who is not a trained, experienced or professional data analyst
- Applies to most professionals and industry sectors – from juniors who need to feed insightful information up the chain of command, to seniors who need to inform smart decision-making so that they take the best course of action
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Keenan Harduth
CEO of Mirror Mirror Africa
Keenan Harduth, an award-winning digital marketer, has 15+ years of experience in social and digital marketing, working with top brands globally.
Founder of Mirror Mirror Africa, he has trained leaders across 7 countries and worked with leading agencies like Google South Africa.
Recognized as Social Media Marketer of the Year in 2015, Keenan was also named one of Mail & Guardian's Top 200 Young South Africans.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
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