Online Short Course
Digital Marketing Introduction
Get a clear, non-technical introduction to digital marketing in this 6-week online short course. It is designed for beginners, traditional marketers and brand managers moving into digital, business owners who work with freelancers, and professionals who want to understand how their brand performs online.
Learn how paid, earned and owned media work together. Assess a brand's online presence and customer journey, explore strategy and campaign types, and choose suitable digital channels.
No prior knowledge is needed. This course builds your understanding of the fundamentals and does not include hands-on platform work.
Check out your
Course Curriculum
- Understand how the marketing mix works in the online world
- Assess all the factors that influence your brand online
- Identify the online customer journey
- Understand the interplay of paid, earned, and owned media
The important bits
Key Info
- Course Duration: 6 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 8 February 2027
- Cost: R9,900 R4,950
Khuty Ngqayimambana | Desktop Publisher at Black Khaki
I was looking to enhance my creativity because I’m an artist by profession and I wanted to do more than just Desktop publishing. Throughout the course, I got more than I expected, and now I’m very confident in the work that I produce.
What you'll learn
- The critical elements of a digital marketing strategy
- Understanding the (new) customer journey
- What makes for effective digital content
- The nuances and behavioural shifts that work best across the various social media channels/platforms
- How to analyse the many data points and what is important
- The different types and applications of paid/performance media
- The importance of SEO and UX
Get a head start
Studying this course will equip you with up-to-date digital marketing basics to guide you into this growing discipline.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Discover the power of digital
This course is ideal for experienced marketers – or those new to the industry – who want to make a move to digital.
Grow your career
Build a foundation in digital marketing and receive a Red & Yellow Certificate of Completion.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
An industry-sought-after Certificate of Completion from Red & Yellow
Original, relevant, and constantly updated content
An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
This course is perfect for:
- Traditional marketers and brand managers looking for an introduction to digital
- Corporate professionals outside marketing who want to understand online brand performance
- Small business owners, SMEs and start-ups working with freelancers or marketing partners
- Newcomers exploring digital marketing or considering a career move
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Vuyisile Kubeka
Digital Strategist, SEO and Content Specialist, and Design Thinker
Vuyisile Kubeka is a results-driven Digital Strategist, SEO expert, and Design Thinker with 8 years of experience.
She has worked across publishing, agency, and client teams, excelling in social media, paid media, strategy, and SEO.
Passionate about digital inclusion, Vuyisile aims to change lives through meaningful digital connections.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
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