Red & Yellow
Online Short Course
Digital Marketing Introduction
Digital marketing can feel overwhelming when you're just getting started. From social media and content to search engines and online advertising, there's a lot to learn and it's changing all the time.
In this practical 6-week course, you'll build a solid foundation in digital marketing and learn how the key channels work together to grow brands online. You'll explore the core principles behind digital strategy, customer journeys and campaign planning, gaining the confidence to start making smarter marketing decisions. Whether you're launching a new career, growing a business or looking to strengthen your marketing knowledge, this course will give you the skills to take your first step with confidence.
Check out your
Course Curriculum
- Understand how the marketing mix works in the online world
- Assess all the factors that influence your brand online
- Identify the online customer journey
- Understand the interplay of paid, earned, and owned media
The important bits
Key Info
- Course Duration: 6 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 20 July 2026
- Cost: R9,900
What you'll learn
- The critical elements of a digital marketing strategy
- Understanding the (new) customer journey
- What makes for effective digital content
- The nuances and behavioural shifts that work best across the various social media channels/platforms
- How to analyze the many data points and what is important
- The different types and applications of paid/performance media
- The importance of SEO and UX
Get a head start
Studying this course will equip you with up-to-date digital marketing basics to guide you into this growing discipline.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Discover the power of digital
This course is ideal for experienced marketers – or those new to the industry – who want to make a move to digital.
Grow your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
An industry-sought-after Certificate of Completion from Red & Yellow
Original, relevant, and constantly updated content
An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
This course is perfect for:
- Traditional Marketers and Brand Managers, who need a quick accelerator into the digital realm
- ‘Newbies’ to digital marketing who want to explore if it is a subject that interests them
- Businesses who are moving into marketing for the first time – or don’t want to be marketers, but do want to understand the impact of how digital is leveling the playing field
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Vuyisile Kubeka
Digital Strategist, SEO and Content Special, and Design Thinker
Vuyisile Kubeka is a results-driven Digital Strategist, SEO expert, and Design Thinker with 8 years of experience.
She has worked across publishing, agency, and client teams, excelling in social media, paid media, strategy, and SEO.
Passionate about digital inclusion, Vuyisile aims to change lives through meaningful digital connections.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
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