Red & Yellow
Online Short Course
Management Development Programme: Agency Leadership
Creative teams don't need managers who simply oversee projects. They need leaders who can inspire people, navigate complexity and create an environment where great ideas can thrive. As agencies evolve and the pace of change accelerates, the demand for confident, commercially-minded leaders has never been greater.
In this practical programme, you'll develop the leadership skills needed to guide high-performing creative teams and drive meaningful business results. From leading people and managing change to fostering innovation, solving complex challenges and delivering exceptional client outcomes, you'll learn how to balance creative ambition with commercial success. Whether you're stepping into a leadership role or looking to strengthen your management capabilities, you'll gain the confidence and strategic mindset to lead agencies and teams into the future.
Check out your
Course Curriculum
- We will look at the principles that drive general management in agencies and creative industries.
- We will take a contextualised look at agency functions and how these are navigated in a contemporary context.
The important bits
Key Info
- Course Duration: 6 Months
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 3 August 2026
- Cost: R36,500
What you’ll learn
- Navigate the dynamic interplay of business functions in an agency or creative organisation.
- Apply innovative approaches to the management of creative people and processes.
- Lead diverse teams in a manner that delivers high performance, innovative thinking, and top-quality output in the agency context.
- Drive marketing efforts for ultimate customer satisfaction and agency success.
Create budgets, plan resources, and evaluate and make financial decisions in the agency context. - Think like a creative entrepreneur.
- Communicate for maximum impact in agencies and creative business environments.
Learn from top talent
This course is built and taught by Sustainable Marketing experts who have noted experience in this exciting field.
Build new-age skills
Understand and apply ethical decision making skills in marketing that will resonate with future generations.
Think outside the box
Gain an understanding of ethical consumer behaviour and how to drive behavioural change.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
An industry-sought-after Certificate of Completion from Red & Yellow
Original, relevant, and constantly updated content
An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Managers in agencies, creative businesses or functions looking to broaden and formalise their management skills.
- Managers in typically ‘non-creative’ businesses or functions looking to introduce creative and innovative thinking and practices into their teams.
- Professional creatives wanting to move into managerial roles.
- More experienced agency professionals looking to build new agencies or businesses.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Su Little
Education Council Lead @ IAB SA | MBA
Award-winning social media marketer, Su Little has over 20 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and the first South African to be recognised on the global list of Corporate Social Strategists.
Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa and now shares her knowledge with leading organisations and learners through teaching digital marketing & providing mentorship that reaches far beyond the classroom.
Su has an MBA specialising in Digital Business Transformation & Innovation and is an Industry youth mentor.
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