Skip to main content
Certificates

Part-Time Higher Certificate in Digital Marketing

This one-year Higher Certificate in Digital Marketing equips you with practical, industry-ready skills to start building your career in digital marketing. Learn to plan, create and measure digital campaigns, engage audiences across social media and explore emerging technologies including AI-driven personalisation and immersive marketing. 

Through hands-on learning and real workplace experience, you'll build the confidence and capability to contribute from day one. This Higher Certificate is also available through Distance study over one year (full-time), or two years (part-time).

Check out your

Course Curriculum

Builds an informed understanding of core digital marketing concepts and strategies - including market segmentation, targeting and positioning. Students trace the evolution of the internet, create digital consumer personas and customer journey maps, and set clear objectives for digital marketing initiatives.

The important bits

Key Info

  • Course Duration: 2 Years
  • Accreditation: Council on Higher Education (CHE)
  • NQF Level: 5
  • Access: Online
  • Start Date: 1 March 2027
  • Cost: Enquire for Price
Learning Session

Career Options:

Digital Marketing Coordinator

Social Media Coordinator

Content Marketer

Paid Media Assistant

Marketing Coordinator

Build in-demand marketing skills

Develop the strategic thinking, creative problem-solving and practical digital marketing skills employers are looking for across every industry.

Build campaigns that deliver results

Go beyond learning digital marketing tools. Develop the skills to plan, execute and optimise campaigns that achieve real business objectives.

Learn from industry professionals

Our lecturers and subject matter experts combine years of industry experience with practical teaching, giving you real-world insights you can apply immediately.

Graduate work-ready

Practical projects, workplace learning and industry-relevant assessments prepare you to make an impact from your first day on the job.

Red & Yellow courses are made to future-proof your career

Technology changes. Customer behaviour evolves. New platforms emerge every year.

 

That's why this qualification focuses on building the strategic thinking, commercial understanding and practical marketing skills that remain valuable regardless of how the digital landscape changes.

 

By combining accredited learning with real-world application, you'll graduate with the confidence to build, manage and optimise campaigns across a wide range of industries and organisations.

Benefits:

Industry-relevant learning

Every module has been developed with industry input to ensure what you learn reflects today's marketing environment and the skills employers need. 

 

Practical assignments

Every assignment is designed to help you solve genuine business problems, giving you the confidence to build campaigns that deliver measurable results. 

 

Interactive online learning

Study through engaging online content, discussion forums, live support sessions and collaborative learning activities that keep you connected throughout your journey. 

 

Dedicated learner support

Our student support team is there to guide you throughout your studies, helping you stay motivated and on track from your first module through to graduation.

Included in your qualification

  • A nationally recognised Higher Certificate in Digital Marketing
  • Original, industry-relevant learning content developed by Red & Yellow
  • An engaging online learning experience including videos, interactive activities and discussion forums
  • Practical workplace learning and assessments
  • Access to experienced lecturers, instructional designers and dedicated learner support throughout your studies

This qualification is perfect for people who want to:

  • Build a career in Digital Marketing. 
  • Create campaigns that drive business growth. 
  • Move beyond content creation into campaign strategy.
  • Develop practical, work-ready marketing skills. 
  • Gain a nationally recognised qualification. 
  • Become the marketer organisation want to hire.

Brands we work with

ABSA
Primedia Group
MTN
Holder Vector
TFG Limited
Accenture Song
African Bank
Capitec
Coronation
Dentsu Aegis Network
Dimension Data
DStv
FCB
GroupM
IPG
Kagiso
M&C Saatchi
Media24
MultiChoice
Nedbank
Ogilvy
Old Mutual
Omnicom
Revlon
Sun International
TBWA
Unilever
VMLY&R
Vodacom
WPP

Get your copy of our world renowned eMarketing Textbook

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Learn More
Textbook Creative
Textbook Image