This one-year Higher Certificate in Digital Marketing equips you with practical, industry-ready skills to start building your career in digital marketing. Learn to plan, create and measure digital campaigns, engage audiences across social media and explore emerging technologies including AI-driven personalisation and immersive marketing.
Through hands-on learning and real workplace experience, you'll build the confidence and capability to contribute from day one. This Higher Certificate is also available through Distance study over one year (full-time), or two years (part-time).
Builds an informed understanding of core digital marketing concepts and strategies - including market segmentation, targeting and positioning. Students trace the evolution of the internet, create digital consumer personas and customer journey maps, and set clear objectives for digital marketing initiatives.

Digital Marketing Coordinator
Social Media Coordinator
Content Marketer
Paid Media Assistant
Marketing Coordinator
Develop the strategic thinking, creative problem-solving and practical digital marketing skills employers are looking for across every industry.
Go beyond learning digital marketing tools. Develop the skills to plan, execute and optimise campaigns that achieve real business objectives.
Our lecturers and subject matter experts combine years of industry experience with practical teaching, giving you real-world insights you can apply immediately.
Practical projects, workplace learning and industry-relevant assessments prepare you to make an impact from your first day on the job.
Technology changes. Customer behaviour evolves. New platforms emerge every year.
That's why this qualification focuses on building the strategic thinking, commercial understanding and practical marketing skills that remain valuable regardless of how the digital landscape changes.
By combining accredited learning with real-world application, you'll graduate with the confidence to build, manage and optimise campaigns across a wide range of industries and organisations.
Industry-relevant learning
Every module has been developed with industry input to ensure what you learn reflects today's marketing environment and the skills employers need.
Practical assignments
Every assignment is designed to help you solve genuine business problems, giving you the confidence to build campaigns that deliver measurable results.
Interactive online learning
Study through engaging online content, discussion forums, live support sessions and collaborative learning activities that keep you connected throughout your journey.
Dedicated learner support
Our student support team is there to guide you throughout your studies, helping you stay motivated and on track from your first module through to graduation.
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
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