Red & Yellow
Online Short Course
Performance Marketing
Clicks are easy to buy. Results are much harder to achieve. The most valuable marketers aren't judged by how many campaigns they launch—they're judged by the business outcomes they deliver. That's why performance marketing has become one of the most in-demand skills in modern marketing.
In this practical 11-week course, you'll learn how to create, manage and optimise paid marketing campaigns that drive measurable results. From audience targeting and campaign strategy to performance analysis and ROI optimisation, you'll develop the skills to make
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Course Curriculum
- What is paid media and why do we use it?
- Plan a media strategy that factors in the customer journey and delivery formats
- Understand paid search and programmatic display
- Get on top of the Google Marketing platform
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 21 September 2026
- Cost: R13,500
What you’ll learn
- Understand the difference between paid search and programmatic display advertising and how to align this with your digital marketing strategy.
- Understand how to use and get the maximum benefit from the Google stack (Marketing Platform, Analytics 360, Search Ads 360, Data Studio, Google shopping platform).
- How to leverage insights from tracking and analyzing data to optimize and improve campaign performance.
- Learn how to set up, implement, track, and optimize effective campaigns in the Google Marketing platform.
Boost your career
Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.
Think outside the box
This course is ideal for people who want to bring technical digital skills & creative thinking to their paid marketing.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Be recognised
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who should take this course?
- Digital marketers
- Brand managers
- Content managers
- Marketing strategists
- eCommerce start-ups
- Small businesses owners
- Anyone wanting to work in a performance media agency
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Incubeta
Performance Marketing Partner
Incubeta is an award-winning digital marketing partner with over 800 professionals across 22 global offices. Specializing in marketing, technology, e-commerce, data, and creative, they amplify growth through integrated digital strategies. With 20+ years of experience, Incubeta puts control of the customer experience back in the hands of the advertiser.
Brands we work with
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