Red & Yellow
Online Short Course
Product Management
Great products don't happen by accident. Behind every successful product is someone who understands customer needs, identifies opportunities and brings ideas to life in a way that creates real value. As businesses compete to innovate and stay relevant, product management has become one of the most influential roles in modern organisations.
In this practical course, you'll learn how to guide products from idea to launch with confidence. From market research and product strategy to customer insights, development and go-to-market planning, you'll develop the skills needed to make informed decisions throughout the product lifecycle. Whether you're building digital products, physical products or new business solutions, you'll gain the tools and strategic mindset to create products people want and businesses need.
Check out your
Course Curriculum
- Look at the role of product managers, and how this differs from the role of product owners and other related roles.
- This is a theoretical introduction.
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 20 July 2026
- Cost: R13,500
What you’ll learn
- Navigate the product management landscape and learn the fundamental skills to establish yourself as a product manager.
- Manage each stage of the product development life cycle.
- Formulate a crystal-clear product strategy.
- Create and manage a product roadmap.
- Use storytelling in product propositioning.
- Manage, market, and launch a product for maximum impact.
Gain tangible skills
Studying this course will give you the highly applicable tools your career needs for successful product management
Learn from the best
Our lecturers nurture our students, resulting in them winning awards for their creative work
Get more creative
This course is ideal for people wanting to combine commercial logic with creative magic
Advance your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Existing product managers who need to brush up on their skills
- Engineers, analysts, designers, and other specialists looking to develop broader, cross-disciplinary management skills to advance their careers.
- Product owners wanting to move into product management.
- Individuals with a keen interest in product management.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Candice Sergeant
E-Commerce Product Owner at Netcash
Candice is a senior professional with 10 years of experience in e-commerce, digital strategy, and customer experience. With a strong analytical and creative mindset, she delivers valuable results and thrives in the product space. As the E-Commerce Product Owner at Netcash, Candice partners with a global e-commerce platform to drive success.
Suvesh Arumugam
Suvesh holds an MBA from Henley Business School and an Advanced Diploma in Digital Marketing from Red & Yellow. He is the Head of Communications at MAZIV, South Africa's 3rd largest telecommunications provider. Suvesh also lectures part-time in digital marketing, marketing strategy, design thinking, and media planning.
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