Red & Yellow
Online Short Course
Public Relations
Reputations aren't built by accident. They're shaped through meaningful communication, strong relationships and stories that people remember. In a world where news travels instantly and public perception can change overnight, the ability to build trust and manage a brand's reputation has never been more valuable.
In this practical course, you'll learn how to create compelling stories, engage effectively with media and influencers, and develop communication strategies that strengthen brand credibility. From public relations fundamentals to digital communication and reputation management, you'll gain the skills needed to connect with audiences, influence perception and navigate today's evolving media landscape. Whether you're building a brand, advancing your communications career or looking to strengthen your strategic marketing expertise, you'll learn how to create conversations that matter and relationships that last.
Check out your
Course Curriculum
Master the art of building strong, lasting relationships with influencers, journalists, and key stakeholders. Learn how to effectively communicate, network, and establish credibility, setting the stage for successful PR campaigns
The important bits
Key Info
- Course Duration: 11 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 10 August 2026
- Cost: R16,500
What you'll learn
- Develop and execute comprehensive PR strategies tailored to various media landscapes.
- Build and maintain strong relationships with influencers, journalists, and other stakeholders.
- Craft compelling narratives and press releases that resonate with target audiences.
- Implement effective social media campaigns that support PR objectives.
- Use AI tools to enhance PR efforts and analyse digital PR performance.
- Identify and manage risks associated with PR, including handling fake news and disinformation
Upgrade your skills to pro
Studying this course will equip you with next level cutting-edge skills based on the latest developments.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Bring creativity to public relations
This course is ideal for aspiring PR professionals, marketing graduates, social media managers, entrepreneurs, and communication officers.
Elevate Your Career
Be recognised with an industry-centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
This course is perfect for:
- Aspiring PR professionals who want to break into the industry with a strong foundation in modern public relations practices.
- Marketing graduates looking to specialise in PR and enhance their storytelling and media relations skills.
- Social media managers aiming to expand their expertise in digital PR and campaign management.
- Entrepreneurs who want to effectively manage their brand’s public image and handle media relations.
- Communications officers in organisations looking to upskill in digital PR, crisis management, and AI-driven strategies.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Suvesh Arumugam
Suvesh holds an MBA from Henley Business School and an Advanced Diploma in Digital Marketing from Red & Yellow. He is the Head of Communications at MAZIV, South Africa's 3rd largest telecommunications provider. Suvesh also lectures part-time in digital marketing, marketing strategy, design thinking, and media planning.
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