In this module, you will learn the basic principles underlying service design, why it is important and what it achieves. You’ll understand how organisations use the service design framework, and how key components work together to achieve a successful service design project.

In this module, you will learn about the thought structures that underpin service design. We’ll cover systems thinking, deep listening, and service design blueprints, focusing on their role in the service design. We’ll also situate service design within the greater context of human-centereddesign.

This module will teach you to plan and manage an iterative and agile service-design project. It begins by looking at how to define the problem, before moving to planning and managing projects. Finally, you’ll learn how to measure the progress and success of a service design project.

In this module, you will learn to research and build a deeper understanding of your audience. We’ll cover how to conduct interviews, engage in ethnographic research, and run co-creation workshops with stakeholders. You’ll put together empathy, user journey, and current state maps, create customer personas, and determine jobs to be done, among other things.

This module will cover how to develop service design solutions. We’ll look at running future state workshops and assumption testing, as well as how to prototype and develop iterative solutions. We’ll also introduce you to service blueprints, why they are necessary, and how to use them.

In this module, you will learn how to implement your solution and how to manage the resulting change. We’ll cover the importance of generating buy-in, as well as how to elect and employ appropriate change management techniques. You will also learn how to develop an

Finally, you will apply everything you’ve learned so far to engage in a service design project