Online Short Course
Social Media Marketing
Build specialist social media marketing skills in this 10-week online short course. It is designed for people who manage or will manage a brand's social channels, including social media managers, community managers, content creators, marketing coordinators and small business owners.
Every module focuses on social media, from platform selection and content planning to paid campaigns, community management and reporting. Explore Facebook, Instagram, WhatsApp, LinkedIn, YouTube, TikTok and X. Work on real advertising platforms and finish with a professional-standard social media strategy.
You do not need a formal marketing background or another course first. You should be a regular user of the major platforms and able to open and use a real ad platform account.
Check out your
Course Curriculum
- Explain how social media integrates with other channels
- Justify the need for social media for your business
- List the business objectives social media can help you achieve
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 25 January 2027
- Cost: R14,900 R7,450
Khuty Ngqayimambana | Desktop Publisher at Black Khaki
I was looking to enhance my creativity because I’m an artist by profession and I wanted to do more than just Desktop publishing. Throughout the course, I got more than I expected, and now I’m very confident in the work that I produce.
You will learn how to:
- Develop content for your brand.
- Create a content calendar.
- Implement social advertising campaigns.
- Use all major platforms.
- Gain business intelligence and develop loyal fans.
- Manage communities and use social media for customers.
- Measure and optimize your efforts using data analytics.
Gain practical digital skills
Stay ahead of the competition with the most up-to-date course content that is designed to future-proof your digital skill set.
Learn from top marketers
Our lecturers have hands-on experience in the industry and are at the forefront of what’s new in social media marketing.
Bring creativity to your work
This course is built to give you the skills to master digital channels, from strategy to creative execution, and drive ROI for your brand.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback: Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
Who should take this course?
- People who manage or will manage a brand's social channels
- Social media managers, community managers and content creators
- Marketing coordinators and generalist marketers who want to specialise in social media
- Small business owners managing their own social media marketing
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Matthew Clark
With several years as Brand Activations Manager at Frogfoot, I’ve led impactful campaigns that boost brand visibility and engagement. I collaborate with cross-functional teams to execute dynamic activations and ensure cohesive brand messaging. As a Red & Yellow alumna and marker for five years, I stay ahead of trends, applying data-driven strategies for brand growth.
Su Little
Education Council Lead @ IAB SA | MBA
Award-winning social media marketer, Su Little has over 20 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and the first South African to be recognised on the global list of Corporate Social Strategists.
Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa and now shares her knowledge with leading organisations and learners through teaching digital marketing & providing mentorship that reaches far beyond the classroom.
Su has an MBA specialising in Digital Business Transformation & Innovation and is an Industry youth mentor.
Brands we work with
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