Red & Yellow
Online Short Course
Sports Sponsorship Marketing
Looking to better understand the business of sport and entertainment? Sports sponsorship is one of the most effective ways for brands to build awareness, create emotional connections, and engage audiences in meaningful ways.
In this course, you'll explore how sponsorships are developed, managed, and activated to deliver value for both brands and rights holders. You'll learn how to identify sponsorship opportunities, evaluate partnerships, develop activation strategies, measure performance, and maximise return on investment.
Through practical frameworks and real-world examples, you'll gain the knowledge and skills needed to leverage sports sponsorship as a powerful component of a modern marketing strategy.
Check out your
Course Curriculum
- You will learn about what sponsorship is and how it fits into the marketing model.
- We’ll take you through some sponsorship structures and explain why sports sponsorship is so successful as a marketing tool
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 20 July 2026
- Cost: R19,750
What you’ll learn
- Describe what sports sponsorship is and how it works
- Leverage a sponsorship for marketing opportunities
- Measure the success of a sponsorship campaign
Get a unique skill set
Studying this course will equip you with unique and influential skills to elevate your marketing.
Think outside the box
This course is ideal for people who want to bring creative flair to their marketing strategy.
Learn from the pros
Our lecturers have spent decades working in the industry and have experiential knowledge in this field.
Boost your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Individuals looking for insights into the business of sports & entertainment
- Juniors in agency, brand, and rights-holder environments who are looking to get a holistic view of the industry and what it will take for them to succeed in it
- Integrated marketers looking to better understand the medium that is sponsorship
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Peter Raymond
Course Director - ESA Diploma & Co-founder of Vibrato
Peter has over 35 years of experience in sponsorship and sports marketing, including two agency directorships. He spent a decade as Head of Group Sponsorship at Orange, creating a renowned sponsorship portfolio both in the UK and internationally. For the past 10 years, Peter has focused on developing educational and training initiatives for aspiring sports marketing professionals.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Learn More
