Red & Yellow
Online Short Course
Sustainable Marketing
Discover how marketing can create value not only for businesses, but also for people, communities, and the planet.
In today's rapidly evolving business environment, consumers increasingly expect brands to demonstrate authenticity, responsibility, and positive impact. This 9-week online course explores how marketers can develop strategies that balance commercial objectives with environmental and social considerations.
You'll learn how to build purpose-driven brands, align sustainability initiatives across the value chain, communicate sustainability credibly, avoid greenwashing, and create campaigns that drive both business performance and meaningful impact. Through practical frameworks and real-world examples, you'll gain the skills needed to lead sustainable marketing initiatives in a changing marketplace.
By the end of the course, you'll understand how sustainability can be integrated into marketing strategy, brand positioning, customer engagement, and long-term business growth.
Check out your
Course Curriculum
- You will be introduced to the foundations of sustainability and why it matters.
- You will learn about the intersection of sustainability and marketing.
- In doing so, you will learn about environmental, social, and economic sustainability perspectives.
The important bits
Key Info
- Course Duration: 9 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 29 June 2026
- Cost: R10,900
What you'll learn
- Harness the power of sustainability in marketing, becoming an expert in strategies that transform brands and drive social and environmental change.
- Elevate brands by mastering responsible branding and ethical marketing, aligning with conscious consumers, and winning trust.
- Learn the secrets to inspire consumer behaviour change, fostering eco-conscious habits that benefit individuals and communities.
- Master social media activism, content marketing, and AI to amplify sustainable marketing.
- Measure and effectively communicate triple bottom line impact, giving brands a competitive edge in the world of sustainable marketing
Learn from top talent
This course is built and taught by Sustainable Marketing experts who have noted experience in this exciting field.
Build new-age skills
Understand and apply ethical decision making skills in marketing that will resonate with future generations.
Think outside the box
Gain an understanding of ethical consumer behaviour and how to drive behavioural change.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Marketers, branding professionals, innovators, and sustainability enthusiasts seeking a comprehensive understanding of sustainability’s role in marketing.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Madge Booth
Founder of MOMents Media Marketing Manager at Singer Group
Madge Booth is a versatile Marketer and Media Creator with a unique blend of experience stretching from media and magazines to marketing and hospitality. She is passionate about translating complex ideas into clear, compelling narratives that drive action. Madge is excited to share her experience with other creatives, helping them grow, think differently and thrive in ever-evolving industries.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Learn More
