Before you can design good experiences, you need to understand what makes an experience good in the first place. This module covers the core principles of user-centred design, why UX matters to both people and businesses, and where it fits in the process of building digital products. You will finish with a clear sense of what UX actually is and the language to talk about it with confidence.

Good UX starts with understanding people, not screens. This module teaches you how to research the three forces that shape every digital experience: the user, the business, and the technology. You will learn practical research methods and, just as importantly, how to turn what you find into insights that actually guide design decisions.

When people cannot find what they are looking for, the design has failed, no matter how good it looks. This module covers how to organise, label, and structure content so people can navigate it intuitively. You will explore research methods like card sorting and tree testing, and learn to build sitemaps that reflect how users actually think.

Visual design is not decoration. It guides attention, signals what matters, and shapes whether an interface feels trustworthy. This module teaches you to evaluate and apply visual design principles like hierarchy, consistency, and accessibility, and to prepare and hand off design assets in a way that supports a cohesive digital identity.

A design decision is only as good as your ability to explain it. This module covers the artefacts UX designers use to think through and communicate their work, from personas and journey maps to wireframes and prototypes. You will learn which artefact to reach for, at what level of detail, and how to annotate your reasoning so others can follow it.

This is where thinking becomes designing. You will learn to structure interfaces using layout principles, grids, and the cognitive laws that shape how people read and interact with screens. Working in low fidelity, you will position content, navigation, calls to action, and forms in ways that support real user goals, and annotate your decisions clearly.

A design decision is only as good as your ability to explain it. This module covers the artefacts UX designers use to think through and communicate their work, from 
personas and journey maps to wireframes and prototypes. You will learn which artefact to reach for, at what level of detail, and how to annotate your reasoning so others can follow it.

Good designers do not assume they are right, they test. This module covers why testing is essential, the methods available to you, and how to run them ethically. You will learn to interpret what users do, distinguish symptoms from root causes, and communicate findings in a way that actually improves the design.