The All-new 7th Generation eMarketing Textbook

The all-new 7th generation eMarketing textbook is here. Meet the updated essential guide to marketing in the digital and information age.

When it comes to the next generation of education Red & Yellow is always a step ahead. We’re the experts when it comes to digital marketing and we’re proud to present our updated 7th edition of our eMarketing textbook. And as the world’s most downloaded digital marketing resource, it’s the first step to becoming a more equipped and future-ready digital marketing professional.

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Packed with future-proof knowledge and solid fundamentals

  • Additional chapters to gear you up for marketing in the metaverse
  • Enriched with up-to-date industry case studies
  • Refreshed with the latest channel & technological changes
  • Critically reviewed by industry experts

Choose local delivery and get your copy for ZAR950*, or pick international delivery and get it for ZAR2,950**.
*includes VAT & delivery fee
**includes international delivery fee

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Our textbook is prescribed by over 300 international universities, including: