Get the most out of Web Analytics

Web analytics helps you understand how people use your website and where their journeys become difficult. To get value from the numbers, connect them to the questions your business needs to answer.

Look for the story behind the data

Start with a clear objective. Consider how visitors arrive, which pages they use and whether they complete meaningful actions, such as making an enquiry. Look for patterns across the journey rather than judging success from one number.

Use your findings to choose a change to test, then review whether it helps visitors complete their task. The aim is to turn reporting into a practical cycle of learning and improvement.

Develop broader digital marketing skills

Explore Red & Yellow’s current Digital Marketing 10-week online short course, which includes performance tracking and optimisation alongside strategy, content, social media and digital advertising. Visit the course page for the current curriculum and enrolment details.