A great idea is just the start and why other business and human skills are essential for sustainability

Dawn is a dynamic businesswoman who revolutionised the car industry – as former CEO of Imperial Group’s car rental division –  before becoming the first female judge on M-Net’s Shark Tank.

She is currently Executive Director of  Over the Rainbow, amongst other initiatives, and invests her time in helping people build efficient, scalable and profitable businesses. We managed to grab a few minutes out of her busy schedule to pick her brain on what is needed to transform a good idea into a great business. Her advice applies to everyone in business today, and in particular, to any bright sparks needing to know how best to pitch their idea to improve their chances of success, be it funding or buy-in. In this video she shares her wisdom and insights, a side story about Richard Branson; and then for the first time, we’ve included ‘outtakes’ that will make you giggle.

Dawn contributed her experience to Red & Yellow’s former Entrepreneurship in Action course. For current study options, explore our Entrepreneurial Thinking online short course, which covers entrepreneurial mindsets, branding, sales, finance, leadership and business models.

Explore the Entrepreneurial Thinking course