Where the idea begins
Jane Raphaely knows a thing or two about copywriting. Over 3 decades ago she started Associated Media Publishing, one of the biggest media houses in the country. In just a couple of minutes, she’s able to articulate the magic and power of copywriting — it’s a seduction, it’s where the idea begins, an image will catch your attention, but words leave a lasting impact.
Learn how to harness the power of words / do you think you’ve got the word wizardry within you? Our new Advanced Diploma in Copywriting will give you all the tools to transform yourself from amateur to professional.
Want a sip before you commit to the whole cup? Try our 10-week online course in Digital Content & Copywriting.