Full time learning from an accredited institution
Bachelor of Business Administration in Marketing and Brand Management
The Bachelor of Business Administration in Marketing and Brand Management is designed to equip the next generation of marketing leaders with a powerful blend of strategic, creative, and ethical business skills.
Whether studying on campus or online, students gain the tools to navigate a fast-changing global business environment while addressing South Africa’s urgent need for skilled managers.
This future-focused degree is rooted in innovation, strategic growth, and real-world application. With input from industry experts and alignment to national development priorities, this degree develops graduates who are not only ready to manage brands and lead departments but who also embrace socially responsible business practices.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Get an in-demand Red & Yellow degree
Throughout the program, students gain a robust foundation in core business administration principles — from finance and operations to leadership and organizational behavior. This is seamlessly integrated with specialized knowledge in marketing and brand management, including consumer behavior, digital strategy, market research, and brand storytelling.
Career Options
- Marketing Assistant
- Marketing Manager
- Junior Content Marketer
- Assistant Brand Manager
- Digital Marketing Manager
- Marketing Coordinator
This programme is perfect for:
- School leavers and mature students interested in marketing, branding, and business leadership.
- Creatives who want to contribute strategically to businesses or step into managerial roles.
- Aspiring entrepreneurs planning to start a business in the creative or commercial industries.
- Students passionate about combining creativity with commercial thinking.
Admission Requirements
Minimum Admission Requirements Degree:
- A valid National Senior Certificate with degree endorsement / a Bachelor’s pass as gazetted for admission to Higher Education as certified by Umalusi.
- A Bachelor’s pass
- 50% for English
- Total APS Required: 26
Life Orientation is not considered a recognised subject and is thus not considered as part of the APS score calculation specified above. Further information on APS scores can be obtained via https://whatcanistudy.co.za/aps/”
Red & Yellow qualifications are made to future-proof your career
Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Academic, Digital and Data Literacy
Business Management 1A
Brand Management
Marketing 1
Business Management 1B
Design Thinking for Marketing Practice
Sustainable Marketing and Brand Practice
Business Communication
Business Management 2
Brand Management 2
Marketing 2
Economics
Finance Practice for Marketing
Digital Innovation
Creative Leadership
Sustainable Value Chain: Brand Focus
Business Management 3
Brand Management 3
Marketing 3
Business Law
Marketing Research
Project Management
Virtual Brand Practice
Brand Storytelling with Workplace Learning
OR
Digital Customer Experience Design with Workplace Learning
Meet your team:
This degree was created by, and benefits from, our lecturers’ years of experience in the field – both in teaching and in industry. They know how to nurture talent and bring out the best in students.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Marketing and Brand Management
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Advertising and marketing were once the domain of a few powerful people who told customers what they wanted. Customers are no longer told what they want. The pervasiveness of digital technology has empowered the customer when it comes to making purchasing decisions. They tell businesses what they want, how, and when.
Marketing and digital marketing, in particular, has created a symbiotic relationship between businesses and their customers. The proliferation of digital tools and the internet has opened a free-flowing, two-way marketing channel into our daily lives.
Digital marketing does not deviate much from traditional marketing. However, it does offer unique opportunities that used to be more difficult to execute. For example, marketing campaigns can now be easily tailored to target specific customers, ‘attention for value’ can be leveraged to create consumer demand, and the customer experience can be personalised and leads to a far higher return on investment.
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