Online Short Course
Digital Marketing
Build a broad, practical foundation in digital marketing with this 10-week online short course. It is designed for people who want to work in digital marketing, including career changers, junior marketers, graduates and small business owners who manage their own marketing.
Explore strategy, SEO and user experience, web development and eCommerce, content, social media, paid advertising, CRM and email, and analytics. Create practical work such as a wireframe, style guide, mock advertisement and promotional email, and finish with a complete digital marketing strategy.
No prior marketing knowledge or completion of another course is required. You will start with the basics and work with fictional or familiar brands.
Check out your
Course Curriculum
Kickstart your digital marketing journey by mastering the essentials of planning. Learn how to
craft winning strategies, set clear objectives, and align your efforts for maximum impact. This is
where your roadmap to success begins!
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 16 November 2026
- Cost: R16,500
Khuty Ngqayimambana | Desktop Publisher at Black Khaki
I was looking to enhance my creativity because I’m an artist by profession and I wanted to do more than just Desktop publishing. Throughout the course, I got more than I expected, and now I’m very confident in the work that I produce.
What you'll learn
- Learn which digital channels to use, and how best to use them – to raise awareness about your brand, engage with your target audiences, and effectively communicate your unique offering
- Become a fully rounded digital marketer and gain a range of sought-after skills: Social Media Marketing, SEO, Online Advertising, and Digital Marketing Strategy
- Discover hundreds of online best practices, tools, strategies, and creative marketing opportunities
Boost your career
Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.
Think outside the box
This course is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Find gainful employment
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- A hard-copy of our globally read 7th Edition eMarketing textbook ( worth R950 )
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
- A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach
This course is perfect for:
- Career changers, graduates and junior marketers preparing for a digital marketing role
- Small business owners who manage their own marketing
- People seeking a broad, practical digital marketing skill set
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award wins over the years.
Matthew Clark
Short Course Tutor
With several years as Brand Activations Manager at Frogfoot, I’ve led impactful campaigns that boost brand visibility and engagement.
I collaborate with cross-functional teams to execute dynamic activations and ensure cohesive brand messaging.
As a Red & Yellow alumna and marker for five years, I stay ahead of trends, applying data-driven strategies for brand growth.
Su Little
Education Council Lead @ IAB SA | MBA
Award-winning social media marketer, Su Little has over 20 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and the first South African to be recognised on the global list of Corporate Social Strategists.
Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa and now shares her knowledge with leading organisations and learners through teaching digital marketing & providing mentorship that reaches far beyond the classroom.
Su has an MBA specialising in Digital Business Transformation & Innovation and is an Industry youth mentor.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Explore the eMarketing textbook
