Red & Yellow’s Mbali Bhengu Takes South African Marketing Excellence to Davos

Mbali Bhengu, Head of the School of Marketing at Red & Yellow, was recently invited to attend and contribute to the prestigious Davos Communications Summit in Switzerland — a gathering of some of the world’s leading voices in communications, marketing, media, and business strategy.

Held annually in Davos, the summit brings together international experts to explore the future of communication in an increasingly digital and rapidly evolving world. This year’s conversations focused on the intersection of leadership, creativity, digital transformation, media responsibility, and the evolving role of marketers in shaping culture and business.

Mbali’s invitation to participate at such a globally respected platform is a testament not only to her expertise and leadership, but also to Red & Yellow’s position at the forefront of marketing education in Africa.

Marketing Leadership on a Global Stage

The summit featured discussions around some of the most pressing topics facing the communications and marketing industries today, from the impact of digital consumption and social media regulation to the future of strategic brand communication in an AI-driven world.

Speaking from Davos, Mbali reflected on the importance of adaptability and innovation within the industry.

“The ideas shared at the summit reinforced just how important it is for marketers and communicators to remain agile, ethical, and deeply connected to the changing needs of audiences,” she said. “It was inspiring to engage with global leaders who are shaping the future of communication.”

Her participation underscores the calibre of leadership guiding Red & Yellow’s marketing programmes, including BCom Marketing, BBA in Marketing & Brand Management, and the new Higher Certificate in Marketing & Branding, ensuring students are learning from professionals who are not only academically grounded, but actively influencing the global industry conversation.

Why This Matters for Future Marketers

At Red & Yellow, marketing education goes beyond textbooks and theory. Students are immersed in the realities of a fast-changing industry, learning from practitioners who are connected to international trends, emerging technologies, and global business challenges.

Mbali’s presence at the Davos Communications Summit reflects the school’s commitment to equipping students with future-focused marketing skills that are globally relevant and locally impactful.

From digital strategy and consumer behaviour to brand storytelling and data-driven creativity, Red & Yellow continues to prepare graduates for careers that demand both strategic thinking and creative agility.

A School Shaping the Future of Marketing

International Day of Marketing is a time to celebrate the thinkers, creators, strategists, and innovators shaping the future of business and culture. At Red & Yellow, that future is being built every day through industry-connected education, globally informed perspectives and leadership that extends far beyond the classroom.

As marketing continues to evolve, Red & Yellow remains committed to developing the next generation of marketers ready to lead on both local and international stages — just like Mbali Bhengu.