Cape Town, April 18th, 2024 – The Red & Yellow Creative School of Business (Red & Yellow) and the Loerie Awards proudly presents Loeries Learning, a ground-breaking online education platform aimed at empowering professionals in the advertising industry.

The launch of Loeries Learning in Dubai is the latest international expansion of the Red & Yellow brand, and represents a convergence of two powerhouses: Red & Yellow, South Africa’s leading authority in creative business education, and The Loeries, Africa and the Middle East’s premier brand communications festival. This collaboration is posed to redefine the landscape of advertising education by exporting South Africa’s innovative approaches to a global audience.

“We are thrilled to announce the launch of Loeries Learning,” said Preetesh Sewraj, CEO of The Loeries. “This partnership with Red & Yellow signifies our commitment to advancing the skills and expertise of professionals across Africa and the Middle East. With Loeries Learning, professionals will have access to industry-leading online short courses curated by seasoned experts, ensuring they stay ahead in the ever-evolving world of brand communications”.

As the number-one school in the Loeries rankings, Red & Yellow powers this hands-on digital learning experience, with each short course including practical exercises and projects designed to challenge and inspire. Upon completion, participants will receive an industry-recognised certificate from Loeries Learning, boosting their credentials and opening doors to new career opportunities.

Loeries Learning offers a wide range of online short courses powered by Red & Yellow, including Digital Marketing, Digital Marketing Pro, Graphic Design, Project Management, Social Media Marketing, and Design Thinking. These courses are meticulously crafted by industry professionals to provide the latest insights and strategies necessary for success in the field. 

“We are exceptionally proud to further develop our partnership with The Loeries to bring another international expansion to life,” says Verusha Maharaj, Managing Director at The Red & Yellow Creative School of Business. “As a CHE-accredited institution with a legacy of excellence in education, Red & Yellow is dedicated to equipping professionals with the critical skills needed to thrive in the digital age. Following our expansion of the Red & Yellow brand into Mauritius, Nigeria and Tunisia, Loeries Learning aims to empower individuals in the Middle East region to reach their full potential and make a meaningful impact in the global advertising industry.”

As an official education partner for The Loeries, Red & Yellow Creative School of Business brings decades of industry expertise and a track record of producing world-class talent. Loeries Learning represents another significant step in Red & Yellow’s international expansion and mission to empower individuals and organisations across the globe to achieve greatness in the creative and business industries.

For more information about Loeries Learning and to enroll in online short courses, visit

About The Red & Yellow Creative School of Business:

Founded in 1994, The Red & Yellow Creative School of Business is a CHE-accredited private higher education institution based in Cape Town, South Africa. With a focus on marketing, advertising, design, and business, Red & Yellow offers a range of degrees, diplomas, certificates, and online short courses designed to equip students with the skills needed to thrive in today’s digital world. As an official education partner for The Loeries, Red & Yellow is committed to excellence and innovation in education.

About The Loeries:

The Loeries is Africa and the Middle East’s premier brand communications festival, celebrating and rewarding creative excellence in the region. With a rich legacy spanning decades, The Loeries brings together industry leaders, creative professionals, and aspiring talent to showcase the best in brand communications. As a catalyst for growth and innovation, The Loeries is committed to driving positive change and elevating the standards of creativity across Africa and the Middle East.