Our Blog | Red & Yellow

RED & YELLOW LAUNCHES 4 NEW ACCREDITED QUALIFICATIONS – FULLY ONLINE

Jul
2

For professionals who need to skill up, but can’t afford the time away from work, The Red & Yellow Creative School of Business has launched 4 new fully-online accredited qualifications in Digital Marketing (based on Red & Yellow’s globally-acclaimed textbook),...

Red & Yellow donates R2 000 000 in Digital Marketing Certifications to 1,000 unemployed South Africans

May
19

The Red & Yellow Creative School of Business, a global leader in digital marketing education, will give R2 000 000 in vouchers for its Digital Marketing Aptitude Test (DMAT) to the first 1,000 unemployed South Africans who register for it....

An introduction to UX design principles

Sep
23

A guide to introduce you to UX design principles Great UX design can be simplified into a few core principles. Human factors will be at the centre of these, of course, and can be applied in product design, website user...

Driving Performance with Design Thinking Part 1 of 4

Sep
21

Why design-led companies outperform competitors and what it means to be design-led In our recent Driving Performance with Design Thinking webinar Red & Yellow knowledge partner, Nevo Hadas, discussed why design-led companies like Apple, IBM and Nike have significantly outperformed...

Five key marketing themes from the Nedbank IMC 2020 Conference

Sep
16

The Nedbank IMC Conference 2020, was the first virtual marketing conference of its kind in South Africa. This years theme, “Marketing works. More than ever. Work it” saw 18 influential speakers presenting their thoughts on the current state of marketing,...

The history of the ampersand

Sep
8

This week we’re celebrating National Ampersand Day, and because it forms part of our wordmark we thought we'd write a fun article about its origins. The ampersand is one of the most unique typographical characters out there - as you...

A design thinking case study – part 1

Sep
1

A few weeks ago we featured an article on design thinking titled “Why design thinking – not designers – creates more value for shareholders”. With it being such a hot topic at the moment we couldn’t wait to get out...

SEO and the importance of keywords

Aug
25

In today’s fast-paced world with a plethora of brands and businesses popping up it is even more important to be ‘found’. This is where SEO keywords become critical. It can be a complicated subject for most, especially when Google is...

The value of sponsoring a bursary can be R17m

Aug
24

Tertiary education bursaries have the potential to assist South Africa in growing its economy, tackling unemployment and addressing employment equity. From a personal standpoint, they also offer the tangible opportunity to transform lives. Bursaries not only transform the lives of...