Our Blog | Red & Yellow

Five key marketing themes from the Nedbank IMC 2020 Conference

Sep
16

The Nedbank IMC Conference 2020, was the first virtual marketing conference of its kind in South Africa. This years theme, “Marketing works. More than ever. Work it” saw 18 influential speakers presenting their thoughts on the current state of marketing,...

The history of the ampersand

Sep
8

This week we’re celebrating National Ampersand Day, and because it forms part of our wordmark we thought we'd write a fun article about its origins. The ampersand is one of the most unique typographical characters out there - as you...

A design thinking case study – part 1

Sep
1

A few weeks ago we featured an article on design thinking titled “Why design thinking – not designers – creates more value for shareholders”. With it being such a hot topic at the moment we couldn’t wait to get out...

SEO and the importance of keywords

Aug
25

In today’s fast-paced world with a plethora of brands and businesses popping up it is even more important to be ‘found’. This is where SEO keywords become critical. It can be a complicated subject for most, especially when Google is...

The value of sponsoring a bursary can be R17m

Aug
24

Tertiary education bursaries have the potential to assist South Africa in growing its economy, tackling unemployment and addressing employment equity. From a personal standpoint, they also offer the tangible opportunity to transform lives. Bursaries not only transform the lives of...

Your guide to project management fundamentals

Aug
20

The digital landscape is constantly changing - but there are still some things that will stay the same - project management is needed to keep processes flowing. While ‘design thinking’ and ‘user experience’ are very much at the forefront of...

Entrepreneurs Day 2020: Celebrating our students

Aug
18

Even when the world is changing so fast we need entrepreneurs to keep the wheel turning with creative thinking and innovation to breathe life into local communities. It’s World Entrepreneur’s Day on the 21st of August and we know that a...

Exploratory vs Explanatory Data Analysis

A few weeks ago we featured an article titled “Data literacy is set to become as fundamental as reading”. You learnt how data literacy empowers people to ask the right questions, build knowledge, make decisions, and communicate meaning to others,...

Why design thinking – not designers – creates more value for shareholders

Aug
11

Luminary genius and designer, Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” and Arne van Oosterom, founder of the Design Thinkers Academy, said “Design Thinking is a mindset,...

Data literacy is set to become as fundamental as reading

Aug
4

The advent of ‘digital’ introduced a swathe of implications. Brands are now able to access customer sentiments in real-time and respond swiftly – in effect, have meaningful dialogues with the people that matter. Beyond this is its power to produce...