What’s on the horizon for marketers in 2024? There’s a lot to take into account, given technological change, a slow economy and ever-changing consumer behaviour. Consumer access and purchaser behaviour has shifted because of the lock downs, with groups losing as much as 40% of their income throughout the pandemic. But it’s not all bad news for marketers.
Red & Yellow is all about preparing people for the future of work, and in our latest webinar we take you through three marketing trends to watch for 2024. Watch the full session below, presented by BCom Marketing Programme Manager Tendai Mbumbwa, and BCom Marketing Lecturer Mbali Bhengu, as they answer your pressing questions about what the future of marketing holds.