Cutting edge & up-to-date skills taught by industry leaders

Bachelor of Commerce: Marketing

Are you looking for an industry focused, fully accredited undergraduate degree?  Introducing our fully online distance learning BCom Marketing.

This degree has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. It also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A degree that embraces all the evolving business landscape with a specialist focus on marketing.

We’ve amplified the conventional promise of teaching hard, technical, theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology.

You’ll study fully online over 3-6 years and still benefit from everything that makes Red & Yellow’s BCom Marketing a highly sought after, industry ready degree.

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Combine true creativity with powerful commercial skills

At Red & Yellow, we know full well that it is possible to be a financial manager with an eye for design, or a brand manager with an artistic edge. In fact, our Bachelor of Commerce degree in association with Unilever was born from an awareness that everything we know is changing at a rapid rate – and that exciting opportunities await in a world where humans and careers are more varied than ever.

Our BCom is like Mad Men with a technological and creative twist – taking the core disciplines of marketing and commerce and bolstering them with cutting-edge expertise. The upshot? You can now become a marketer with a broad range of knowledge and practical skills. The possibilities and opportunities truly are endless.

Our 27-year legacy as an African leader in advertising and marketing education, combined with Unilever’s unparalleled global brand-building experience and expertise, makes this a formidable offering that merges industry-relevant, practically-oriented training underpinned by best-practice, future-focused theory.

Why study Red & Yellow’s online BCom Marketing?

Accessible and practical education is what Red & Yellow is all about. Our BCom Marketing degree is built by industry experts to equip you with cutting edge expertise, and is designed with your lifestyle in mind. This programme allows you to tailor your education over 3 to 6 years, ensuring you can seamlessly balance your studies with existing commitments. 

You’ll have all the benefits of a Full-Time degree, including access to Red & Yellow’s award-winning lecturers, up to date resources and industry experts.

How our flexible online BCom Marketing degree works

Our BCom Marketing is available for study over 3 to 6 years as a part-time distance supported learning option.

You’ll be able to:

  • Plan your studies according to your available time

  • Choose electives based on your skills and interests

  • Access all of Red & Yellow’s renowned industry centric resources

Red & Yellow Degrees are made to future-proof your career

Each of our degrees is packed with the most up-to-date and practical knowledge that is designed and taught by cutting-edge industry experts. They’re created to elevate your career to help you stay ahead of the curve and do your best work.

How you can learn:

  • At the start of your degree, you’ll gain a thorough understanding of marketing, accounting, business management and economics, as well as the value of professional communication and customer experience.

  • You’ll gain theoretical and practical skills in consumer behaviour, financial management, statistics, business management and entrepreneurship, and have a choice between creative leadership and information systems electives.

  • Towards the end of your degree, subjects include marketing strategy, marketing research, digital marketing and service marketing. You’ll also learn advanced business management, business law and project management.

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Explore your career options:

Marketing Manager

Brand Manager


Market Researcher

Next generation creativity

Learn cutting-edge theory and practical skills that will form the foundation of your career.

Learn from top talent

This BCom degree is built and taught by industry pros who know what the job market is looking for.

Build your career

Get your headstart with foundational modules designed to give your career a practical start

Get recognised

Be recognised with an industry centric Red & Yellow degree, giving you a blend of theoretical knowledge and hands-on skills.

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Mbali Bhengu


Mbali is an entrepreneur and a published author with more than 10 years industry experience in service industries (retail banking and healthcare) as well as an award-winning entrepreneur. With a vested interest in contributing towards the entrepreneurship ecosystem, Mbali has cemented her brand in the Marketing and Business arena. She’s worked for brands such as Durban Tourism, Entreprepreneurship Development Higher Education (EDHE), and the Ethekwini Municipality

Armand van Drunick


Armand studied an Honours in Applied Econometrics and Masters in Economics at the University of the Free State, and believes education is one of the key ingredients to obtain prosperity in society. He started his pursuit of being an educator in the hopes to give his contribution to educating the young minds and future leaders of tomorrow so that we all can work together in building a better future for future generations.

Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.

Nadine Botes, Ogilvy Senior Creative Specialist in Retail Marketing and Advertising