Online learning from an accredited institution

Bachelor of Commerce: Marketing

Are you looking for an industry focused, fully accredited undergraduate degree?  Introducing our fully online distance learning BCom Marketing.

This degree has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. It also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A degree that embraces the evolving business landscape with a specialist focus on marketing.

We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This degree will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology.

You’ll study fully online over 3-6 years and still benefit from everything that makes Red & Yellow’s BCom Marketing a highly sought after, industry ready degree.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Also available full-time on campus

Combine true creativity with powerful commercial skills

At Red & Yellow, we know full well that it is possible to be a financial manager with an eye for design or a brand manager with an artistic edge. In fact, our Bachelor of Commerce degree in association with Unilever was born from an awareness that everything we know is changing at a rapid rate – and that exciting opportunities await in a world where humans and careers are more varied than ever.

Our BCom is like Mad Men with a technological and creative twist – taking the core disciplines of marketing and commerce and bolstering them with cutting-edge expertise. The upshot? You can now become a marketer with a broad range of knowledge and practical skills. The possibilities and opportunities truly are endless.

Our 27-year legacy as an African leader in advertising and marketing education, combined with Unilever’s unparalleled global brand-building experience and expertise, makes this a formidable offering that merges industry-relevant, practically-oriented training underpinned by best-practice and future-focused theory.

Why study Red & Yellow’s online BCom Marketing?

Accessible and practical education is what Red & Yellow is all about. Our BCom Marketing degree is built by industry experts to equip you with cutting edge expertise and is designed with your lifestyle in mind. This programme allows you to tailor your education over 3 to 6 years, ensuring you can seamlessly balance your studies with existing commitments.

You’ll have all the benefits of a Full-Time degree, including access to Red & Yellow’s award-winning lecturers, up to date resources and industry experts.

How our flexible online BCom Marketing degree works

Our BCom Marketing is available for study over 3 to 6 years as a part-time distance supported learning option.

You’ll be able to:

  • Plan your studies according to your available time
  • Choose electives based on your skills and interests
  • Access all of Red & Yellow’s renowned industry centric resources

Equip yourself with the industry’s most sought after marketing and advertising skills.

This Advanced Diploma is taught by industry experts with years of experience in the advertising game.

Build a career of note with the latest innovative and up-to-date skills that will shape tomorrow’s industry

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  •  An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

BCom Degree curriculum

Module Outline Online, Full-time, 3 years:

Year 1

Year 2

Year 3

BCom Degree curriculum

Module Outline Online, Part-time, 4 years:

Year 1

Year 2

Year 3

Year 4

BCom Degree curriculum

Module Outline Online, Part-time, 6 years:

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Meet your BCom team:

This BCom Degree was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Mbali Bhengu

  • Entrepreneur & author with 10+ years of industry experience
  • Supports an entrepreneurship ecosystem
  • Has worked with major brands

Armand van Drunick

  • Studied economics, believes in the power of education
  • Pursues educational contribution
  • Aims for a better future
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study a BCom in Marketing

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Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Advertising and marketing were once the domain of a few powerful people who told customers what they wanted. Customers are no longer told what they want. The pervasiveness of digital technology has empowered the customer when it comes to making purchasing decisions. They tell businesses what they want, how, and when.

Where there is a product or service, there must be a way to get it into a customer’s hands. Some of the primary functions of marketing include planning, promoting, persuading, managing channels and information, pricing, product service management, and selling. Digital marketing offers a unique opportunity to tailor marketing campaigns to target specific customers. If done properly, this can result in a higher return on investment (ROI), which is the ratio of cost to profit. Digital marketing also allows for more scope in terms of branding and public relations through content marketing. However, this also poses risk. The internet moves fast, and reputational damage is possible in a heartbeat if campaigns and digital marketing strategies are not carefully thought out and planned.

The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.

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