Online learning from an accredited institution
Bachelor of Commerce: Marketing
Are you looking for an industry focused, fully accredited undergraduate degree? Introducing our fully online distance learning BCom Marketing.
This degree has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. It also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A degree that embraces the evolving business landscape with a specialist focus on marketing.
We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success. This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology.
You’ll study fully online over 3-6 years and still benefit from everything that makes Red & Yellow’s BCom Marketing a highly sought after, industry ready degree.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Combine true creativity with powerful commercial skills
At Red & Yellow, we know full well that it is possible to be a financial manager with an eye for design or a brand manager with an artistic edge. In fact, our Bachelor of Commerce degree in association with Unilever was born from an awareness that everything we know is changing at a rapid rate – and that exciting opportunities await in a world where humans and careers are more varied than ever.
Our BCom is like Mad Men with a technological and creative twist – taking the core disciplines of marketing and commerce and bolstering them with cutting-edge expertise. The upshot? You can now become a marketer with a broad range of knowledge and practical skills. The possibilities and opportunities truly are endless.
Our 27-year legacy as an African leader in advertising and marketing education, combined with Unilever’s unparalleled global brand-building experience and expertise, makes this a formidable offering that merges industry-relevant, practically-oriented training underpinned by best-practice and future-focused theory.
Why study Red & Yellow’s online BCom Marketing?
Accessible and practical education is what Red & Yellow is all about. Our BCom Marketing degree is built by industry experts to equip you with cutting edge expertise and is designed with your lifestyle in mind. This programme allows you to tailor your education over 3 to 6 years, ensuring you can seamlessly balance your studies with existing commitments.
You’ll have all the benefits of a Full-Time degree, including access to Red & Yellow’s award-winning lecturers, up to date resources and industry experts.
How our flexible online BCom Marketing degree works
Our BCom Marketing is available for study over 3 to 6 years as a part-time distance supported learning option.
You’ll be able to:
- Plan your studies according to your available time
- Choose electives based on your skills and interests
- Access all of Red & Yellow’s renowned industry centric resources
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum
Module Outline Online, Full-time, 3 years:
Year 1
– Marketing: Introduction
– Accounting: Introduction
– Business Management 1A
– Economics 1A (Micro)
– Business Communication
– Customer Experience
– Economics 1B (Macro)
– Business Management 1B
Year 2
– Marketing 2A: Consumer Behaviour
– Statistics
– Business Management 2
– Economics 2
– Financial Management
– Entrepreneurship
– Marketing 2B: B2B Marketing
– Electives (Select Only 1)
Creative Leadership OR Information Systems
Year 3
– Marketing Strategy
– Marketing 3A: Digital Marketing
– Business Management 3A
– Business Law
– Marketing Research
– Marketing 3B: Service Marketing
– Project Management
– Business Management 3B (including WPL)
Course curriculum
Module Outline Online, Part-time, 4 years:
Year 1
– Marketing: Introduction
– Business Management 1A
– Economics 1A (Macro)
– Business Communication
– Customer Experience
– Business Management 1B
Year 2
– Accounting: Introduction
– Marketing 2A: Consumer Behaviour
– Business Management 2
– Economics 1B (Macro)
– Marketing 2B: B2B Marketing
– Electives (Select Only 1)
Creative Leadership OR Information Systems
Year 3
– Marketing 3A: Digital Marketing
– Statistics
– Economics 2
– Marketing 3B: Service Marketing
– Project Management
– Entrepreneurship
Year 4
– Marketing Strategy
– Business Management 3A
– Business Law
– Business Management 3B, Including WPL
– Financial Management
– Marketing Research
Course curriculum
Module Outline Online, Part-time, 6 years:
Year 1
– Marketing: Introduction
– Economics 1A (Micro)
– Business Communication
– Customer Experience
Year 2
– Accounting: Introduction
– Business Management
– Economics 1B (Macro)
– Business Management 1B
Year 3
– Marketing 2A: Consumer Behaviour
– Statistics
– Marketing 2B: B2B Marketing
– Electives (Select Only 1)
Creative Leadership OR Information Systems
Year 4
– Economics 2
– Business Management 2A
– Entrepreneurship
– Project Management
Year 5
– Business Law
– Marketing 3A: Digital Marketing
– Marketing 3B: Service Marketing
– Financial Management
Year 6
– Business Management 3A
– Marketing Strategy
– Business Management 3B
– Marketing Research
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Marketing
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Up-to-date statistics and eye-opening digital marketing case studies
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Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Advertising and marketing were once the domain of a few powerful people who told customers what they wanted. Customers are no longer told what they want. The pervasiveness of digital technology has empowered the customer when it comes to making purchasing decisions. They tell businesses what they want, how, and when.
Where there is a product or service, there must be a way to get it into a customer’s hands. Some of the primary functions of marketing include planning, promoting, persuading, managing channels and information, pricing, product service management, and selling. Digital marketing offers a unique opportunity to tailor marketing campaigns to target specific customers. If done properly, this can result in a higher return on investment (ROI), which is the ratio of cost to profit. Digital marketing also allows for more scope in terms of branding and public relations through content marketing. However, this also poses risk. The internet moves fast, and reputational damage is possible in a heartbeat if campaigns and digital marketing strategies are not carefully thought out and planned.
The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
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