Online learning from an accredited institution

Brand Management Course

This course will equip you with the know-how required to identify, position, activate, grow, digitize, and virtualize your brand. You will also learn how to build brand equity and will have opportunities to analyze the brand architecture of well-known local and global companies.

“We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.”

Warren Volkwyn

Global Creative Recruiter, The Talent Boom

Creating and growing a successful brand is more valuable in today’s commercial landscape than ever before – are you ready to master the tools to activate and correctly position yours?

Markets are fragmenting, technology is skyrocketing, and in the face of relentless innovation, companies and individuals must build and manage brands that can ultimately withstand the tides of change. Today, brands are compelled to co-create added value with consumers to build sustainable competitive advantage.

This course will equip you with the know-how required to identify, position, activate, grow, digitise, and virtualise your brand. You will also learn how to build brand equity and will have opportunities to analyse the brand architecture of well-known local and global companies.

Get the Brand Management Certificate that guarantees career success.

This 12-week online short course is designed to give you insights into how the best brands operate today. You’ll understand brand architecture, equity, positioning, and more, and gain all the skills you need to activate, launch, grow, and manage your brand.

What you’ll learn

  • Navigate the dynamic interplay of business, marketing, and brand management in the 21st century
  • Identify, position, and differentiate your unique brand
  • Build brand equity for a unique brand
  • Activate your brand and craft impactful communication around it
  • Grow your brand in the face of change
  • Digitise your brand for maximum effect
  • Virtualise your brand for the Metaverse

This course is perfect for:

  • Marketing professionals
  • Aspiring brand managers
  • Brand managers who need to brush up on their skills
  • Individuals with an interest in building and managing personal or corporate brands

Studying this course will give you the highly applicable tools your career needs to master brand management

Our lecturers nurture our students, resulting in them winning awards for their creative work

This course is ideal for people wanting to combine commercial logic with creative magic

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

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The brand essence sums up the unique attributes of a brand and the basis for its emotional connection with customers. Remember that your emotional connection with your customer is the very thing that differentiates your brand from your competitors. Your brand essence should help to define a tone of voice for your label and the style in which it engages with its customers. The brand essence can be a useful guide for ensuring that the content you create (and your marketing activity) represents the brand appropriately. You can relate this to your brand story. What is your reason for being? How do you connect that with the interests of your customers? What is the value you add to your customers’ lives? Is it convenience, health, status?

Given the plethora of options, product or service attributes, pricing options, and payment choices available to the connected consumer today, competition is fierce. Only the most highly considered brands will succeed. To achieve this, brands need to offer customers value, and this relies on understanding consumer behaviour. No point of engagement with your brand occurs in isolation for your customer. Their life events, social pressures, and motivations impact their experience with your brand. 

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