Online learning from an accredited institution

Brand Management

Creating and growing a successful brand is more valuable in today’s commercial landscape than ever before – are you ready to master the tools to activate and correctly position yours?

Markets are fragmenting, technology is skyrocketing, and in the face of relentless innovation, companies and individuals must build and manage brands that can ultimately withstand the tides of change. Today, brands are compelled to co-create added value with consumers to build sustainable competitive advantage.

This course will equip you with the know-how required to identify, position, activate, grow, digitise, and virtualise your brand. You will also learn how to build brand equity and will have opportunities to analyse the brand architecture of well-known local and global companies.

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Advance your career with new skills and a Certificate that’ll boost your CV

This 12-week 100% online short course is designed to give you insights in how the best brands operate today. You’ll understand brand architecture, equity, positioning and more, and gain all the skills you need to activate, launch, grow and manage your brand.

Gain tangible skills

Studying this course will give you the highly applicable tools your career needs to master brand management

Learn from the best

Our lecturers nurture our students, resulting in them winning awards for their creative work

Get more creative

This course is ideal for people wanting to combine commercial logic with creative magic

Advance your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • How to navigate the dynamic interplay of business, marketing, and brand management in the 21st century.  

  • How to identify, position, and differentiate your unique brand.

  • How to build brand equity for a unique brand.

  • The steps to activate your brand and craft impactful communication around it.

  • The value of digitising your brand for maximum effect.

  • Virtualising your brand for the Metaverse.

  • How to grow your brand in the face of change.

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

A Brave new World for the Brand

Module 02

Brand Architecture

Module 03

Identify and Position your Brand

Module 04

Build Brand Equity

Module 05

Activate your Brand

Module 06

Launch your Brand

Module 07

Grow your Brand

Module 08

Manage your Virtual Brand

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

““We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.””

Warren Volkwyn

Global Creative Recruiter, The Talent Boom