Online learning from an accredited institution
Brand Management
Creating and growing a successful brand is more valuable in today’s commercial landscape than ever before – are you ready to master the tools to activate and correctly position yours?
Markets are fragmenting, technology is skyrocketing, and in the face of relentless innovation, companies and individuals must build and manage brands that can ultimately withstand the tides of change. Today, brands are compelled to co-create added value with consumers to build sustainable competitive advantage.
This course will equip you with the know-how required to identify, position, activate, grow, digitise, and virtualise your brand. You will also learn how to build brand equity and will have opportunities to analyse the brand architecture of well-known local and global companies.
Get More Information
Advance your career with new skills and a Certificate that’ll boost your CV
This 12-week 100% online short course is designed to give you insights in how the best brands operate today. You’ll understand brand architecture, equity, positioning and more, and gain all the skills you need to activate, launch, grow and manage your brand.
Gain tangible skills
Studying this course will give you the highly applicable tools your career needs to master brand management
Learn from the best
Our lecturers nurture our students, resulting in them winning awards for their creative work
Get more creative
This course is ideal for people wanting to combine commercial logic with creative magic
Advance your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
Find Out More When You Download the Information Pack
Course curriculum:
Module 01
A Brave new World for the Brand
Module 02
Brand Architecture
Module 03
Identify and Position your Brand
Module 04
Build Brand Equity
Module 05
Activate your Brand
Module 06
Launch your Brand
Module 07
Grow your Brand
Module 08
Manage your Virtual Brand
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
““We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.””
Warren Volkwyn
Global Creative Recruiter, The Talent Boom
