Online learning from an accredited institution
Product Management
You may have heard the phrase “most new products fail”, and it’s because of poor product management.
The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail. With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage of the development process, from strategy and research to marketing and product liftoff.
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Approved by the Marketing Association of South Africa and contributor to CPD points
Advance your career with new skills and a Certificate that’ll boost your CV
This 12-week 100% online short course is packed with the toolkits you need to successfully create and manage products. If you’re a product owner looking to build skills, or brush up on the latest ones, or someone keen to get your start in product management, this course will teach you everything from the fundamentals to agile methodologies for multiple product iterations.
Gain tangible skills
Studying this course will give you the highly applicable tools your career needs for successful product management
Learn from the best
Our lecturers nurture our students, resulting in them winning awards for their creative work
Get more creative
This course is ideal for people wanting to combine commercial logic with creative magic
Advance your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Included in your course:
Find Out More When You Download the Information Pack
Course curriculum:
Module 01
Profile of a Product Manager (1 week)
Module 02
Managing the Product Development Lifecycle (1 week)
Module 03
Tricks of the Trade: Product Concept and Strategy (1 week)
Module 04
Tricks of the Trade: The Product Roadmap (1 week)
Module 05
Tricks of the Trade: Product Storytelling (1 week)
Module 06
Tricks of the Trade: Product Marketing (1 week)
Module 07
Tricks of the Trade: Product Liftoff (1 week)
Module 08
Agile Product Design (1 week)
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.”
Warren Volkwyn
Global Creative Recruiter – The Talent Boom