Online learning from an accredited institution

Product Management

You may have heard the phrase “most new products fail”, and it’s because of poor product management.

The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail. With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage of the development process, from strategy and research to marketing and product liftoff.

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Approved by the Marketing Association of South Africa and contributor to CPD points

Advance your career with new skills and a Certificate that’ll boost your CV

This 12-week 100% online short course is packed with the toolkits you need to successfully create and manage products. If you’re a product owner looking to build skills, or brush up on the latest ones, or someone keen to get your start in product management, this course will teach you everything from the fundamentals to agile methodologies for multiple product iterations.

Gain tangible skills

Studying this course will give you the highly applicable tools your career needs for successful product management

Learn from the best

Our lecturers nurture our students, resulting in them winning awards for their creative work

Get more creative

This course is ideal for people wanting to combine commercial logic with creative magic

Advance your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Included in your course:

  • Navigate the product management landscape and learn the fundamental skills to establish yourself as a product manager.

  • Manage each stage of the product development life cycle.

  • Formulate a crystal-clear product strategy.

  • Create and manage a product roadmap.

  • Use storytelling in product propositioning.

  • Manage, market and launch a product for maximum impact.

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Profile of a Product Manager (1 week)

Module 02

Managing the Product Development Lifecycle (1 week)

Module 03

Tricks of the Trade: Product Concept and Strategy (1 week)

Module 04

Tricks of the Trade: The Product Roadmap (1 week)

Module 05

Tricks of the Trade: Product Storytelling (1 week)

Module 06

Tricks of the Trade: Product Marketing (1 week)

Module 07

Tricks of the Trade: Product Liftoff (1 week)

Module 08

Agile Product Design (1 week)

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

Candice Sergeant

eCommerce Product Owner at Netcash

Candice is a senior professional with 10 years’ experience in ecommerce, digital, strategy, and customer experience. As an intensely curious individual, she’s used her analytical and creative ability to solve key problems and deliver valuable results throughout her career. Candice loves tech, insights, and the feeling of that ‘ah ha’ moment, which makes the Product space the perfect fit. She currently works for Netcash, in partnership with a global ecommerce platform, as the eCommerce Product Owner.

“We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.”

Warren Volkwyn

Global Creative Recruiter – The Talent Boom