Online learning from an accredited institution

People Management Course

In the 21st century, the human component is what will define companies that thrive and innovate, and provide the competitive edge. This 10-week course is for leaders and managers who don’t want to take on HR roles but who do want to know how to attract, nurture, manage, and retain top talent.

Learn about best practices and new ways of recognizing and valuing people at work, along with practical ways for positively influencing human behavior. Tailored to cultural diversity and legislation unique to South Africa, this course will teach you how to manage organizational change and develop key talent in a way that aligns with 21st-century business needs.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Your practical guide to lead teams, manage people and drive performance

This course is created by industry practitioners who have vast experience in innovative organizational behavior and talent management. Throughout this 10-week journey, you’ll gain a solid understanding of key people management skills, knowledge, and processes, while exploring real-world challenges and best practices for managing talent in the 21st century. You’ll get to grips with new ways of thinking, recognizing and nurturing human capital, and positively influencing human behavior in the workplace.

What you’ll learn

  • Best Practices for managing talent in the 21st century
  • A solid understanding of key people management skills, knowledge, and processes
  • Ways in which the cultural diversity of a South African workforce impacts how we work
  • How to manage organizational change
  • Understand the characteristics of a learning organization and the benefits of a culture of continuous learning
  • Define an employee value proposition and the benefits it offers

This course is perfect for:

  • Organisations that understand that people’s expectations of how they work, and who they work for are very different now; requiring new approaches and thinking
  • Small businesses too small for a dedicated ‘people person’, but still have to manage ‘people’s needs’
  • Individuals who want to drive high-performance teams in ways that talk to organization goals and  accommodate the ‘new’ approach to an adaptable way of working
  • Entrepreneurs who want the skills to create incredible cultures and attract the very best talent

You’ll be taught by People Management experts who understand the value this discipline brings to modern business.

This course is built to equip you with future-forward personable management skills that are in increasingly higher demand.

This course is ideal for individuals looking to apply new and creative ways of thinking to drive high performance in teams.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study People Management

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans

•         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Dear Reader,

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide.

The pandemic has sped up digital transformation and technologies by several years, which is why we’ve adopted an alternative approach to revisiting the contents of this textbook. Every digital marketing element has changed significantly since our last edition, and for this reason, we have aligned this textbook with the latest trends and developments in evolved marketing structures. Consumer and user-experience continue to influence all strategic marketing decisions, while technology and data-driven insights fuel decision-making to accelerate results for businesses.

You will notice that we have elaborated on planning and strategy to set the context and framework for digital marketing, with a strong focus on content as an essential part of Creating. The structure of the textbook explores why customers and data have become so essential to marketing, and how brands can use customer data to market more effectively. We have also included dedicated chapters like Content marketing and value and Content creation as the primary means to connect and engage with customers.

 An exciting new chapter titled Future of advertising, looks at how technology has and continues to change advertising into the future, as well as how marketers and business owners can take full advantage of authentic content and online connections to build brand presence and foster loyalty.

We hope you enjoy our book and remember, the most important thing any human can do is teach, even if you’re not a teacher. Share your knowledge and make the world a better place.

Explore our latest blog posts


Go to Top